Smells Like Fashion: New Scents by Luxury Fashion Houses

From threads to notes, these new scents capture the essence of the respective luxury houses they’re crafted for... like accessories to complete an outfit
Published: 17 March 2024

You’re dressed to the nines: a carefully crafted outfit complete with shoes that function as splendidly as they look, and punctuated with the right amount of accessories that say you’re all about the fine details. From the first glance of the ensemble, it’s obvious that you know who you are and what you like. The aesthetic is set. What more can elevate it? The right scent.

That’s the idea behind fragrances guided by luxury fashion houses. Yes, they’re often thought of as entry-level introductions to a fashion house—an affordable way of immersing oneself into its tenets—but conceptually, they act more like final touches to a look. The final accessory, if you will.

It is counterintuitive, however, to complete a head-to-toe Dior Men fit with a Dior fragrance—it says little about you as a person than you’d think. As is the case with style and fashion, it’s not so much about what you wear as it is about how you wear something.

Master perfumers may sometimes take inspiration from the fashion house but more often than not, the fragrances tend to stand on their own. They remain true to the spirit of the house they’re crafted for, yet hardly are they literal manifestations of a certain collection or fashion creation of the house. And that means that these fragrances are as malleable as fashion, capable of being paired and layered to suit a mood or occasion.

Of delicate couture lines

Subtle nuances rank high in fashion. The simplest and most minimal of fashion creations should never be taken as the easiest to execute—the more seemingly minimal a piece is, the more technical the craftsmanship needed.

The latest expression of the Hermès H24 eau de parfum is a strong representation of the notion. Formulated by the director of creation and olfactory heritage for Hermès Parfums Christine Nagel, the H24 Herbes Vives revisits the original with a more vegetal vision. The result is a greener fragrance brought about by a combination of fresh herbs the likes of parsley, hemp, and sorrel while still retaining that slightly metallic signature allure of H24. The latter is reimagined with Physcool® that adds a hint of mint to the mix.

Francis Kurkdjian interprets Dior’s iconic New Look spirit as a fragrance, reimagining it as an encapsulation of the term for today. The top note consisting of a soaring aldehyde strikes with a clean, almost sterile, hit that is then grounded with the earthy characteristics of frankincense. What gives the La Collection Privée Christian Dior New Look even more body is the base amber accord for a completely balanced fragrance that hardly overpowers.

Maison Margiela’s Replica From The Garden is essentially a bottled memory of harvesting tomatoes in a rich and healthy garden. Hence, the freshness of tomato leaves is matched with bright green mandarin, patchouli, and geranium essences for a truly green concoction. It’s fresh but not cutting, so much so that you’d smell like a bush; rather, a spritz of the very best of nature.

Of deep, sensual tailoring


BOSS Bottled Elixir eau de parfum, BOSS. MYSLF eau de parfum, YSL BEAUTY. Noir Kogane eau de parfum, ARMANI/PRIVÉ

For more intense flavours, these latest selections offer more body and depth that are best suited to be worn on their own. Take the BOSS Bottled Elixir for example. The eau de parfum is a more elevated take on the popular eau de toilette original that’s become part of a starter pack for men venturing into fragrances. Just like the original, the overall fragrance is warm and heavy. Incense and cardamom top notes combine with earthy vetiver and patchouli before being rounded with cedarwood essence and labdanum absolute. It’s typically what one would think of as a masculine fragrance but amped up in intensity.

YSL Beauty’s new MYSLF eau de parfum is its take on “new masculinity”. While it is as bold and heavy as other masculine fragrances, there are hints of vibrant freshness. A bergamot accord serves as its top note, giving off that freshness while a middle orange blossom heart dials down the citrus with sweetness. And for that depth typical of masculine fragrances, a woody accord of Indonesian patchouli and Ambrofix.

If rich, leather-inspired scents are what you feel, add that luxurious complement to your fit, the Noir Kogane eau de parfum by Armani/ Privé deserves a spot in your fragrance rotation. The leather base is topped with sharp elemi and pink pepper, with saffron and frankincense adding on to the intensity. But if the first spritz is intense, the fragrance dries down into a sweet balance of leather and tobacco in a rather satisfying way.

Photography: Jaya Khidir
Styling: Asri Jasman
Styling Assistant: Chua Xin Xuan

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