The grande dame of French champagne, Moët & Chandon teamed with Pharrell Williams for a limited edition collection that place sharp focus on the most special occasion of the year: your birthday. Well, not your birthday specifically. Consider the birthday. What does this annual ritual mean, in this day and age? As Pharrell and Moët & Chandon would explain in a presser—and we paraphrase it—it’s not about the gift nor the giver but whom you share your birthday with.

Pharrell took a journey through Moët & Chandon's archives to discover that, what we now know as, the label’s signature tie was, in 1889, a bow—a symbol of togetherness, generosity, and the herald of a surprise. That rediscovered bow now re-emerges as a centrepiece of this limited edition, dressing up bottles in Gold, Midnight Blue, Deep Red, and for the Nectar Impérial Rosé, a crisp White. There's even a Bow Creation magnum (1.5L), if you're feeling particularly generous—or thirsty. The oversized fabric bow that's adorned with signature pearls dresses the bottle but detach the embroidered bow and wear it as a brooch. Said bow is crafted by Baqué Molini, a Parisian embroidery studio.

Design aside, this is still the champagne of emperors. The effervescence, the structure, the whisper of brioche—all remains untouched, even as the packaging takes on Pharrell's unmistakable uplifting glimmer. It's good to know that some things—even the very best of things—remain unabashedly familiar. And that's a terrific notion to toast to.

The Moët & Chandon and Pharrell Collection is available now at W Singapore - Sentosa Cove and selected FairPrice Finest stores, as well as nightlife venues like Zouk, HighHouse, and HaveFun Live Show,.