When an Italian luxury automaker steeped in tradition meets a Japanese streetwear pioneer, magic happens. Maserati’s latest move—teaming up with Hiroshi Fujiwara—feels as surprising as it does inevitable, a collision of two worlds that somehow makes perfect sense. The result? Fuoriserie By, a bespoke collection that redefines the boundaries of personal expression in the realm of super sports cars.
At the centre of the collab is the MC20 Cielo, Maserati’s open-top masterpiece, now reimagined through Fujiwara’s minimalist yet rebellious lens. The collaboration offers two distinct editions—one in Nero Vulcano and the other in Bianco Audace—each making its mark with the Fragment Design lightning bolt replacing Maserati’s iconic Trident emblem. It’s a bold, almost subversive statement, further cementing Fujiwara’s legacy as a disruptor in every field he touches.
Inside, the details continue to impress: black leather sport seats with white stitching, an Alcantara steering wheel, and a commemorative metal plate between the headrests that make this car a rolling piece of art. Yet, the MC20 Cielo is far more than a showstopper. With its F1-inspired V6 Nettuno engine and a smart glass roof that transitions from clear to opaque at the push of a button, it’s a testament to Maserati’s commitment to blending high performance with cutting-edge luxury.
Maserati’s Fuoriserie program—translating to “out of the ordinary”—offers car enthusiasts the chance to craft something uniquely theirs. Fujiwara, often known as the godfather of streetwear, has elevated this concept to new heights, proving that cars, like fashion, can be deeply personal expressions of identity.
It’s not just about craftsmanship or heritage anymore, butt about individuality, culture, and the unexpected partnerships that push both to the forefront. If the Maserati x Fujiwara MC20 Cielo is any indication, this is a ride we’re all lucky to take.
