Loïc Prigent, the famous French fashion journalist and documentary maker, is a constant figure at just about every fashion show, capturing moments and people, and narrating every highlight in his unmistakable French-accented voice. He’s now lending his vocals to Louis Vuitton’s debut podcast series Louis Vuitton [Extended] where he brings listeners through various facets of the maison’s universe.
“Art and culture—these two words in their broadest sense are the real things at Louis Vuitton,” Prigent pronounces as an introduction to the podcast’s first episode. The entire premise of Louis Vuitton [Extended] is to serve as a new vehicle for telling the story of the maison—from its expansive repertoire of fashion to the many events held on an international scale. The key elements of the series are interviews with creative minds behind the maison, the likes of creative director of women’s collections Nicolas Ghesquière, master perfumer Jacques Cavallier Belletrud and artistic director of watches and jewellery Francesca Amfitheatrof, will appear in upcoming episodes. And with Louis Vuitton known for its many collaborative endeavours across every aspect of its business, you can expect appearances by a host of personalities from artists and designers to athletes and chefs.
Louis Vuitton [Extended] begins with Pharrell Williams, the maison’s newest men’s creative director. In the 26-minute episode, Pharrell and Prigent are joined by Bishop Ezekiel Williams—Pharrell’s uncle, who helms the Voices on Fire choir that provided a soaring end to the Spring/Summer 2024 menswear runway show this past June—as they talked about the conceptualisation of the show, creativity and family. The episode is interspersed with moments that Prigent had captured of the show, adding context for listeners who haven’t yet watched it. We are struck by how atmospheric and incredibly intimate it is at the same time.
That Louis Vuitton is venturing into podcast is anything but out of left field. The storied maison takes storytelling seriously. If anyone needs convincing, just take a gander into its incredibly detailed collection notes as well as the many published tomes that cover both in-house stories and travel itineraries.
There is no telling how long the podcast series will go on. But for now, Louis Vuitton [Extended] is scheduled to drop new episodes on a bimonthly basis with each spanning between 20 and 40 minutes.
And quite honestly, who better to host a series on one of the most famous French brands than a characteristically French man?