Louis Vuitton’s City Guide series has long been the discreet companion of the seasoned traveller. First launched in 1998, it has grown into a cult collector’s item, sought after not just for its curated itineraries but also its ability to illuminate cities with a rare mix of local nuance and global sophistication.
For 2025, the City Guide collection returns with a fresh Mediterranean focus, inviting readers to rediscover four iconic destinations—Capri, Ibiza, Mykonos and Saint-Tropez—through a more refreshed, compact and richly illustrated format. With contributions from independent writers, creatives, and local voices, the guides capture each location as a living, breathing narrative.
Art and nature enthusiast Vincenzo Sorrentino offers his take on Capri; Pierre Roinson, director of the Voiles de Saint-Tropez regatta, curates his coastal town; while Jade Jagger and ceramic artist Marissa Taboulchanas lend their unique perspectives on Ibiza and Mykonos. Their recommendations are rendered into striking visuals by a line-up of illustrators—Charline Collette, Charlotte Molas, Muhammad Fatchurofi, and Virginie Morgand—each capturing the Mediterranean’s glow in their own signature style.
But the City Guide isn’t merely aesthetic, the guide blends refined recommendations with practical know-how. From glamorous grand hotels to unassuming local bistros, artisanal boutiques to contemporary art spaces, every listing feels handpicked and deeply personal. Its digital counterpart offers a constantly updated view of global cities, complete with insider tips, visual essays, and cultural diaries. The 2025 edition also includes a trio of luggage tags, one for each destination, tucked neatly into the back cover, turning each book into a collector’s object as well as a practical tool.
And for those venturing to Saint-Tropez, Louis Vuitton extends the invitation beyond the page and onto the plate. The Maison’s Michelin-starred restaurant at the White 1921 Hotel has reopened for the season, helmed once again by culinary masters Arnaud Donckele and Maxime Frédéric. Since 2020, the House has embraced gastronomy as an extension of its craft, whether through elegant cafés in Paris, London, and Tokyo, or fine dining by the sea in Saint-Tropez. Here, food becomes a language of creativity, rooted in local ingredients and elevated by global inspiration.
The restaurant has served as a canvas for the creative synergy between Donckele, renowned for his poetic interpretations of Provençal cuisine, and Frédéric, whose patisserie creations strike a delicate balance between tradition and innovation. Their return for the summer season is not only a homecoming but a renewed commitment to excellence, present a menu that unfolds like a Mediterranean daydream. Expect the likes of brill meunière with seaweed and citrus, girolle-stuffed ravioli, shiso-laced bluetail lobster, and delicately imagined desserts from rhubarb vacherin to hazelnut meringue topped with lemon sorbet.
The restaurant is set against a backdrop of refined interiors inspired by the Resort 2025 womenswear collection, with tables dressed in the House’s new Constellation porcelain and lit by Objets Nomades pieces that evoke the golden hour glow of the Côte d’Azur. The restaurant opens daily from July through the end of August, offering afternoon tea from 3pm to 6pm and dinner service from 7:30pm to 11pm.
Whether you’re wandering cobbled alleys in Mykonos or eating at the Louis Vuitton Restaurant in Saint-Tropez, the new City Guide additions offer more than information, it gives you a point of view. And in an age of fleeting trends and fast tourism, that feels like a luxury in itself.
