After two show-stopping shows in succession—a debut on one of Paris' famous brides and a takeover of a Hong Kong landmark—creative director Pharrell Williams is readying his third outing for Louis Vuitton.

As one would imagine, details are somewhat scant at the moment. All that we know thus far is the location of the show in Paris (it's still under embargo but we know) and the teaser of Virginia being a point of reference. Williams was born in Virginia Beach, Virginia and it's clear that he'd probably include inspirations from his home state or even perhaps memories from his childhood. How that will eventually pan out, is anybody's guess.

But after a debut that saw such a strong support from the Black entertainment community—Beyoncé and Rihanna at the same event—we're left guessing how Williams is going to top the theatrics this time around. And most importantly, what new, reimagined Louis Vuitton icons will be presented.

For any confirmation, stay tuned for the show this Wednesday. And for an even closer look at the collection, follow @esquiresg on Instagram as we bring you the action live from Paris Fashion Week Men's.

What: Louis Vuitton Autumn/Winter 2024 menswear runway show
Where: Paris, France
When: Wednesday, 17 January 2024 at 3am Singapore time