Loro Piana and Its Enduring Icons

Throughout decades of fabric mastery and creating ready-to-wear, Loro Piana has been slowly crafting its own signatures that are anything but quiet

BY

Asri Jasman

Published: 25 September 2024

Icons only as Loro Piana makes known its signature creations, like the Icer.
*(LORO PIANA)*

Do not think of Loro Piana as “quiet luxury”. The Italian brand has been around for 100 years and remains one of the foremost producers of top-quality fabrics used by every luxury fashion house from Yves Saint Laurent to Giorgio Armani to Savile Row’s own Huntsman. Anyone with a go-to tailor would be more than familiar with Loro Piana pre-Succession, as it’s constantly name-dropped by tailors as one of their offerings as a mark of quality.

Ardent customers of Loro Piana are able to distinguish a Loro Piana piece quite easily—if not by look, by touch. The incorporation of its signature vicuña colour as trims, the hidden touches of luxurious comfort (a pocket lined with cashmere for instance), the white soles of the Summer Walk loafers, and more are all telltale signs of a Loro Piana creation.

The White Sole Summer Walk loafers.
*(LORO PIANA)*

If you are part of the camp unfamiliar with the brand’s classics, the brand is making it easier to do so. The Loro Piana Icons series is a consolidation of 12 key styles the brand has introduced over the years, each originally designed for a specific activity and then further developed into everyday classics. Collectively, the Icons embody Loro Piana’s ethos of masterfully merging functionality, comfort and versatility through the utmost attention to detail.

Consider the Icons series as a mainstay capsule collection. Pieces like the Horsey (a jacket first introduced in 1992 for the Italian Equestrian Olympic team), the formal Spagna jacket, and the impeccably lightweight and roomy Roadster jacket can each be easily worn over the Polo Open shirt or the Neopolitan-inspired André shirt. Finish with the aforementioned White Sole series—choose between the Summer Walk loafers or the Open Walk boots—or the Sergio Walk loafers, and you are pretty much set.

The Icons series is rather outerwear heavy and there is good reason for that. Not only is the brand known for its quality fabrications, it has also come up with a number of nifty design elements and technologies to enhance functionality. Designed with numerous pockets and an adaptable back and waist, the Voyager jacket is also crafted from waterproof fabric to suit the needs of anyone constantly on the move; the Traveller field jacket is similarly constructed with a waist drawstring for that added versatility. The Storm System treatment is central to the Icer jacket—a cashmere ski jacket that is waterproof and wind-resistant—while Windmate makes the Loro Piana Bomber an indispensable sailing companion as it is lightweight and teamed with the warmth of cashmere.

To complete the 12-piece offering is the Grande Unita scarf. It is the oldest design in the series as it was one of the first finished products introduced by Sergio and Pier Luigi Loro Piana in the 1980s. The cashmere scarf is undoubtedly soft to the touch and is the embodiment of timeless elegance, functionality and comfort.

There is no telling if the Loro Piana Icons series is set to grow in the future, including more of its designs into the fold. If there is one contender that could easily find its way into being an Icon it would be the Bale bag. The leather bag was first introduced in Spring/Summer 2023 as part of the womenswear collection, inspired by cashmere bales. For the Autumn/Winter 2024 menswear collection, the Bale is reintroduced in an extra large hobo style for men while still retaining its unlined construction and bulbous shape. And of course, marked by that steely attention to detail and functionality.