A Hiroshi Fujiwara's Fragment Design and Bang & Olufsen Collab? Sounds Good to Us

A collaboration decades in the making.
Published: 1 June 2026

Collaborations often result in a half-ass gesture of a brand slapping its logo on a collaborator's product. Not so for this partnership between Bang & Olufsen and Hiroshi Fujiwara's Fragment Design. Yes, there are the iconic Fragment Design twin lightning bolts and wordmark on B&O's products, but that association runs deeper. Like, decades-deep.

Often revered as Japan's godfather of streetwear, Hiroshi Fujiwara—DJ, designer, tastemaker—lived with Bang & Olufsen since the 1990s. It started with the Beocenter 2300, and later he built his home around B&O’s Master Link system. Thirty years later, Fujiwara would get his shot at reimagining four of B&O's products: the Beoplay H100; Beosound A1; Beosystem 9000c; and Beosound Shape.

Threading through all four products is Fragment's signature monochrome black or "piano black" as Fujiwara described it. You can find that hue most present in the Beoplay H100 headphones. For the first time in Bang & Olufsen's history, a highly specialised anodisation and hand-polishing process were applied to the H100 earcups, resulting in a "liquid-like, high-gloss finish". Kresten Bjørn Krab-Bjerre, Bang & Olufsen’s senior director of design added that “this meticulous approach brings Fragment’s signature black to life through a finish only achievable by hand.”

You'll find Fragment's double lightning bolts on the left ear cup, and B&O's logo on the other ear cup. Underneath the grille of the Beosound A1, is the Fragment's motif. Beosound Shape's seven tiles (made from black and grey fabric) can be arranged in a subtle flower-inspired pattern. Finally, the all matte black 9000c system, carries both brands' marks on the CD clamper and speaker stands.

The collection is limited, of course. A recent pop-up at Isetan Shinjuku (and across Japan) showcased the collection, ahead of its global release, and pre-orders of the H100 were. Snapped. Up.

However.

On 3 June, orders for the collaborative collection will be opened to the rest of world. Whether, you are able to score something from the collection, that remains to be seen. Consider this a head's up.

For more information on the Bang & Olufsen x Fragment Design collection, visit here. All pieces are for sale except for the Beosystem 9000c, that is a Japan exclusive.

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