As the warmth of the Italian summer approaches, Gucci unveils a new collection, Gucci Lido—"Lido" referring to luxurious beach resorts that are plenty on the Italian coastline. The summer-ready collection pays homage to the enchanting allure of coastal living, capturing the essence of sun-kissed days and effortless, carefree moments of the season. 

The Gucci Lido campaign sees creative director Sabato De Sarno teaming up with photographer Anthony Seklaoui to capture themes of escapism and spontaneity. From swimwear to breezy resortwear, the collection offers a range of pieces that seamlessly blends luxury with comfort—the makings of a perfect summer wardrobe.

The Gucci Jackie and GG Marmont bags are refreshed in straw-effect raffia and canvas for a more laid-back aesthetic while easily set to become a summer essential. Neon-hued trims add a playful spin on the classic GG canvas that range from small accessories such as cardholders to duffel bags and luggage. And to complete the Lido aesthetic, pieces dressed in neoprene and finished with cable trims take on a more literal approach.

To bring the Gucci Lido experience to life, Gucci has erected a pop-up (the only one in the world) at The Shoppes at Marina Bay Sands. Located right outside the Gucci boutique on the first floor, the pop-up showcases the full range of clothing and accessories from the collection, as well as a number of exclusives.

The Gucci Lido pop-up is located at The Shoppes at Marina Bay Sands, Level 1 Grand Colonnade South until 19 May 2024.