How Did Eric Nam Get Famous?

We endeavour to answer a commonly googled question about Gen MZ’s most “relatable celebrity” (our words not his)
Published: 4 March 2024
Parka, overshirt, trousers and sneakers, HERMÈS

_It’s hard writing about a celebrity who [sic] international press dub “Accidental K-pop Star” and Korean media affectionately call “Nation’s Boyfriend” without rehashing facts.

These nicknames alone encompass what you need to know about the singer-songwriter. The former clues you in on his professional trajectory; from getting scouted off YouTube to placing in the finals of a Korean singing competition, subsequently kickstarting his presence in the music industry. The latter tells of his personality that has earned the collective good sentiment of fans, no doubt thanks to his bright and humorous disposition.

_What could I tell you about his recent headspace that his song “House on A Hill” doesn’t already express?

The very lyrics centred by a chorus of “what ifs” spell out his apprehensions about the pursuit of happiness. Taking after a potential property he was eyeing, the title represents the existential crisis it sparked in him about why we were taught that buying a home, among other relative “necessities”, were qualifiers for our happiness. As well as the unreliable metrics behind a sense of accomplishment, or even the motivations driving our daily grind.

“For me, it’s been as long as I’m healthy, feeling challenged and finding fulfilment in the work I’m doing, being respected and surrounded by people I love. What more do we need?” he asks rhetorically.

Sweater and denim jeans, LOEWE

“Am I exhausted? Yes. Do I want to take a break? Yes. But that doesn’t mean I’m unhappy. I’m not Oh-my-god-life-is-wonderful-this-is-the-best-thing-ever overjoyed. It would be a little bit weird to be consistently like that. I might have taken some time but I’m getting to the point where on average, I’m always like, I’m good.”

One thing he fluctuates with, though, is his ADHD. An adversity his parents always regarded as a youth’s excuse rather than an actual condition. “It’s something I’m always trying to get a better grasp on. And I wish I had known better earlier. I wish I had sought help earlier. Cause when your parents say it’s not real, you think, oh maybe I’m just lazy. But I literally cannot focus on things. I cannot do very simple tasks sometimes. Many times. Very often,” he laughs.

He acknowledges that it didn’t necessarily exist the same way for a generation that survived war, absolute poverty, and making ends meet with backbreaking jobs. There’s no resentment, but it’s only at this point in his life that he can have that discussion with them on the realities of mental health.

_So is there diving deeper when the Atlanta-born artist has already shared similar, immensely personal stories on his mental health app, Mindset?

Tunic, trousers, scarf and loafers, BOTTEGA VENETA. Socks worn throughout, stylist’s own

The platform he founded tackles difficult topics by celebrities in a real and open way, encouraging listeners to take heart in kindred struggles and normalise what would otherwise be taboo conversations. He leads by example with his own experiences of feeling vastly displaced twice in his lifetime.

Once as a child of immigrants in America, who spoke no English and was bullied for being different. The second time returning to Korea as a foreigner, navigating its culture when he had since lost his native language. You can hear the slight weariness in his voice as he recounts becoming an outsider yet again after having tried so hard to fit in.

This social-cultural recalibration, on top of attempting to carve out a living on unfamiliar ground, marked a murky season. Oddly, seeking help was not an option. It all came down to optics. Should the public find out, he was told, they’ll think he’s lost it, and his career would be over.

“That was such a weird perspective to wrap my head around,” he exhales, expounding on mental health in a way that echoes his fervent speech at the TIME 100 Impact Awards last year. “It is at our core. It is the beginning of who we are and how we react and how we socialise and how we love and how we are. So it’s something that everybody has to deal with.”

Jacket, shirt and shorts, LOUIS VUITTON

“And there is no one right answer. It’s finding what works for you as an individual,” he explains, raising how it’s not easy to find a good therapist, plus the cost doesn’t exactly make it a service accessible to all.

“It’s more than saying get therapy, be on this medication, meditate. I immediately fall asleep when I do meditations, so it doesn’t benefit me. But if I talk to a trusted advisor, friend or family, walking it through with them is my form of therapy. And every song that I write now. It comes from real-life encounters and what I’m going through.”

_Where do I begin mapping out the evolution of the 35-year-old’s over decade-long vocation?

He went from mimicking sounds because he barely understood the language he was singing, to finding his voice and colour as a musician. He describes it as an eye-opening process where he has witnessed growth, especially in lyrical content.

“Where it was previously young and playful, or I may not even fully know what I’m saying, everything now very much has intention,” he affirms. “Also, the confidence in my approach. Because the hardest thing about being a creative is that you’re creating stuff that’s not there, there aren’t really guardrails on what’s good or bad. Everything’s very subjective. And it’s always been nerve-wracking.”

The next steps will probably put him in a comparable situation. Having hosted/podcasted at the helm of DIVE Studios with his brothers, he foresees the next chunk on time going into acting, writing and producing. While something may or may not already be in the works, releasing a consumer product (maybe skincare, maybe wellness) is another venture he often ponders.

Jacket and shirt, LORO PIANA

_I could perhaps tell you how Eric Nam is like on a Zoom interview at 6pm LA time instead.

How he’s casually in a green hoodie and his house is in disarray because he’s leaving on a flight to his ensuing world tour spot the next day. But his skin looks amazing (so yeah, he should drop that skincare line).

How he gets a little more serious than what you had expected from prior appearances. How he considers each question sincerely, with no qualms leaving pockets of silence to reflect before commenting. How these responses run long, and how he apologises for them midway. How words are chosen carefully when broaching delicate subjects, not out of distrust but in acquiescence that positions can always be misconstrued. How these spiels ultimately return to what was asked, and how he peppers endings checking if they make sense.

How he lately enjoyed a film called Didi because it made him feel seen. And amid the excess entertainment we’re inundated with, properly demonstrated what good content is supposed to do. How while it was fun, poignant, and made him laugh; its quality also served as a sobering reminder to do everything with purpose.

Jacket, shirt, trousers and loafers, ZEGNA

“I’m thankful that I’m able to do what I do right now, but honestly, there are moments I don’t know how much longer I’m going to do this,” he admits. “So we really have to enjoy what we do. We’ve been conditioned to be hypercritical so that we don’t receive criticism, and so when we see something we don’t like in or about ourselves, we tend to be very mean to ourselves, which is unfortunate.”

“There should be a practice of being grateful and complimentary of yourself. Not arrogant, not complacent. Just recognising effort and when there are things that you cannot control. Having a good head on my shoulders is something I strive for, and when I do make a mistake or something doesn’t work out, it’s fair to be disappointed.”

“There are several other factors beyond my resolve that determine whether something is successful or not. There’s timing, luck, trend; with all that’s going on in the world, anything can happen. It’s now about holding myself accountable to make the best possible decision and put my best foot forward. Whatever comes after, I must live with and have grace for myself because there’s no point in beating myself up over things I cannot control.”

_Perhaps I could explore why Eric Nam still wants to do what he does.

Why despite counting himself blessed with the opportunities he’s had, it doesn’t mean that they came freely. Why some may think everything was handed to him because they are not privy to the hurdles and the way he had to grapple behind the scenes to get to where he is today.

Vest, shorts and loafers, DIOR MEN

“Those who know, know that I was one of the first tours to go to these markets and open them up. I’ve seen people who literally do exactly what I do, and I’m more than happy to help guide them when they hit us up, but being that first one to do it was so tough,” he shares.

“So even if I don’t become the number one artist in the world who has a bajillion streams, it doesn’t matter. It’s about being as trailblazer-y as possible. To be bold and make something that seems incredibly impossible happen.”

“That’s what I want my legacy to be. It could change completely because this tour, these acting gigs and start-ups, there’s so much going on that I’m like, how do I do this? So that’s kind of where I’m at now. I hope that giving it as much as I have with the intent of doing things right, it will be to people a point of empowerment and inspiration.”

There’s a split-second Nam seems to be at peace with his answer, before he characteristically goes, “Does that make sense?”

Photography: Shawn Paul Tan
Styling: Asri Jasman
Hair: Christvian Wu using KEUNE HAIRCOSMETICS
Makeup: Kenneth Chia using YSL BEAUTY
Photography Assistant: Xie Feng Mao
Styling Assistant: Chua Xin Xuan

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