Esquire Examines: Emporio Armani SS25

At Emporio Armani, a gallop for freedom in the wilderness has never looked this chic
Published: 17 June 2024

The first thing anyone would have noticed at the Emporio Armani Spring/Summer 2025 runway show—apart from the beautiful projections of horses galloping—were the models. And not that they're unusually more attractiveor that there's quite a diverse cast (it's de rigueur for the brand), but rather, it's the fact that they're smiling. It's a known fact that models don't typically smile on the runway; any other facial expression apart from a neutral one is considered distracting. But at the Emporio Armani show, the smiles added so much more levity and underscored the ease of the collection.

Mr Armani intended to capture an escape from the limitations of city living, running off out into nature in pieces that reflected a nuanced combination of the two. The colours graduated from muted shades of wheat, sand and the like before hitting a crescendo of purple hues brought about by lavender fields. But just how much freedom was Mr Armani looking to convey? Well, let's just say that the finale was rather spirited pairings of a man and a woman—the latter a vision of spring's boldest hues. The Emporio Armani man accompanied her, dressed in nothing a pair of leather shorts matched with a leather harness, boots, and at times carrying a basket of lavender blooms.

The fit: There's no doubt that the Armani aesthetic worked exceptionally well here—no other silhouette speaks to the airiness and lightness of freedom as the Armani look. Shoulders are dropped across the board while trousers (Mr Armani introduced high-waisted variations with their top folded over) billow with every slight movement, giving air a temporary visual presence. Layering was kept to a minimal (at most an inner layer over lightweight outerwear) with bare skin being quite an important element for the season. It's not done in any vulgar way however, but rather a complement to the act of being one with nature.

The details: Leather harnesses and waists cinched with triple-tour belts (or what looked like a belt-over-belt-over-belt situation) added equestrian elements that juxtaposed the overall airiness of the collection. Sure, you'd think everything would be loose and unrestraint for a collection that's all about freedom. But therein lies a beauty in reining in—some stylistic tension is always the mark of a genius. And speaking of genius, Mr Armani is also all about the details and I spotted a tunic with stunning trimming along its front that added such fine, luxury craftsmanship.

Three exceptional looks: Look 3's super relaxed vibe topped off with strings of unrefined stones as a necklace; a look consisting of an oversized white suit decorated at random with raw edged holes; and look 65's masterful pairing of monochromatic hues.

The takeaway: An Italian Western love story of spring and its bountiful harvest of colours and freedom.

View some looks from the Emporio Armani Spring/Summer 2025 menswear collection in the gallery below.

Look 1.
Look 3.
Look 15.
Look 24.
Look 25.
Look 32.
Look 33.
Look 42.
Look 45.
Look 65.
Look 71.
Look 76.
Look 77.
Look 79.

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