Rarely do indicators that a man has reached midlife come so on-the-nose as in a recent Instagram post from Hugh Jackman. “This is 55,” read the caption beneath the Australian movie star’s selfie. The most obvious visual reference to his advancing years: a gold patch stuck beneath each eye.
Not to be confused with the better-known pirate’s accessory, eye patches—also referred to in the grooming industry as eye masks, or under-eye patches—are masks that have had a loyal female following for years, used to remove puffiness, fine lines and dark circles by hydrating and revitalising the skin under the eyes.
Increasingly, prominent men are promoting their use, and not just the under-30s. The rapper Skepta, 42, used some to prep for the premiere of his short film Tribal Mark this summer, while Will Smith, 56, Paul Rudd, 55, and Usher, 45, have all publicly endorsed eye patches.
“Many male stars now share glimpses into their skincare routines, and these celebrities often deal with demanding schedules, including long hours on set or during press tours, which can lead to puffiness, dark circles and tired-looking eyes,” says grooming artist Marco Antonio, who has previously worked on the faces of Chris Rock and Mark Ronson.
“Eye patches have become a go-to solution for a quick refresh, especially before interviews, red-carpet events or photo-shoots.”
Various under-eye masks are available from high-end houses (Chanel) and niche brands (Augustinus Bader, Dr Barbara Sturm), all claiming to rejuvenate skin and de-puff eyes.
The obvious appeal is to men, like those listed above, born well before the turn of the century. But it doesn’t take much investigative work to find examples of Gen-Z and millennial men posting photos and videos of themselves masked on social media.
Do they actually do anything? While you shouldn’t expect all of your crow’s feet to disappear after a 10-minute application, the patches will help make your eye area look and feel generally fresher.
“I try to use them straight from the fridge, so they’re extra cool and soothing,” says grooming expert Josh Knight. Maybe the goal isn’t even about looking younger.
“Using eye patches can be a relaxing ritual, which is increasingly becoming a part of male self-care routines,” adds Antonio. “Taking a few moments to focus on skincare can reduce stress and promote a sense of wellbeing.”
And if you don’t want to take grooming advice from the professionals, take it from Wolverine.
