For the launch of BOSS' Spring/Summer 2024 collection, the label created BOSS House Bali. Think of it as an immersive showroom. This is where HUGO BOSS EXPERIENCE members, VIP customers and KOLs from the Asia-Pacific region get to experience the BOSS lifestyle 24/7. BOSS took over a villa and dress it up in all the BOSS trappings. Where every corner is a homage to the BOSS lifestyle—a BOSS The Collection Parfum on a side table; BOSS House Bali’s own resident French bulldog is attired in BOSS dog accessories; signature bedding, bathrobes and towels from the SS24 collection—this is a destination where guests can recharge and soak in the BOSS experience.
But... if you're not a HUGO BOSS EXPERIENCE member, VIP customer and KOL, what can you do? Welp, if you're travelling or transiting, you can still check out BOSS House Bali... at Changi Airport Terminal 3.
Running until 9 May, a Balinese-inspired BOSS pop-up store is in operation diagonally from the a newly reopened BOSS store. At the pop-up, visitors can explore a curated selection of summer essentials from BOSS Menswear. That includes holiday-ready footwear, travel accessories, eyewear, and even BOSS-branded canine accessories. (Sorry cats! Maybe next time?) A highlight among the collection: a five-piece capsule line that features a BOSS Bali-themed patch. The limited-edition capsule includes beach-ready shorts, a classic polo shirt adorned with the iconic stripe, a tropical palm-print shirt and two T-shirts in white and BOSS’s signature camel-hue. The capsule is only available at the pop-up and BOSS store.
Visitors can also play with Magic Mirror tech and try out different outfits from the SS24 collection. Check out the BOSS The Collection—a fragrance wardrobe comprising 12 unique scents designed for every dress occasion. There will be fragrance consultants on hand to provide meaningful feedback and helping you settle on the scent for your individual style. Also, shoppers who spend over SGD1,000 will get the chance to win a remarkable three-day, two-night stay at BOSS House Bali.
