One thing that we'll continue to see year after year, is the increasing number of celebrities attaining the coveted status of "brand ambassador". Not only are these famous faces chosen to represent a brand—be it fashion, fragrance, cosmetics, watches and the like—due to their individual popularity, they're also chosen because of connecting threads linking their identity and beliefs to that of a brand. A brand ambassador isn't merely a face; they're a physical embodiment of the brand's values and aesthetics.
Because keeping track of which male celebrity is tied to which brand is nigh impossible, we're compiling it all for you. Scroll through for a continuously updated list of the latest male brand ambassadors of 2025.
Brand: Fendi
After making his first appearance at the Fendi Spring/Summer 2025 menswear runway show in June 2024, the leader of K-pop group Stray Kids, Bang Chan was officially announced as Fendi's brand ambassador on 16 January 2025. Since the runway appearance, he's been spotted dressed in the brand's ready-to-wear pieces for multiple public appearances as well as while performing on the group's latest tour.
Brand: Bottega Veneta
Shortly after Bang Chan's appointment at Fendi, the youngest member of Stray Kids, I.N, was announced as Bottega Veneta's brand ambassador. I.N made his first appearance at a Bottega Veneta runway show during its Summer 2025 collection, rubbing shoulders with A$AP Rocky and Kendall Jenner. Of the appointment, I.N said: "I am honoured to join Bottega Veneta as brand ambassador. As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me."
Brand: Bvlgari
"Jewellery is a magnificent and genderless accessory that I have always loved to wear. The history of Bvlgari is a tale of beauty and Italian excellence, and like all the excellences of our country, it fills me with pride. It is an honour for me to join the Bvlgari family," said Damiano David. The multitalented frontman of Italian rock band Måneskin, equally known for his stage presence as well as his unapologetic sense of style, officially became Bvlgari's global pr ambassador on 4 February.
Brand: Versace
Representing the fragrance arm of Versace, Thai actor and model Pond Naravit has been appointed Versace Fragrances' ambassador for Southeast Asia. Having captivated audiences with his portrayal of dynamic characters, Naravit extends his charm and personality to a suite of Versace's male fragrances such as Versace Eros Energy, Versace Eros Flame, Versace Eros, and Versace Dylan Blue.
Brand: Porsche Design
Orlando Bloom's partnership with Porsche Design as its brand ambassador for both its timepieces and eyewear divisions seem like a match made in heaven. "It's a great honour to represent Porsche Design as brand ambassador," Bloom expressed. "From our first conversation, I was excited about the idea of a partnership. I immediately sensed that the Porsche Design team and I share a mutual passion for great design and a similar mindset. The brand has a unique way of translating the unmistakable design and timeless elegance of icons like the Porsche 911 into lifestyle products. This blend of sports car-inspired aesthetics, unique heritage, and exclusive lifestyle truly fascinates me. It’s exciting to now be part of this success story."
Brand: Longines
The former Witcher and Superman has another line to add to his impressive resumé: Longines brand ambassador. In true Cavill form (we're certain the man is a riot in real life), he took to Instagram to announce the partnership and how his more than 27 million-strong audience will be seeing more of him sporting a range of Longines timepieces, asking them to point out some of their favourites along the way.
Brand: Givenchy Beauty
The third member of Stray Kids on this list—the group is certainly having quite a year—Hyunjin has already amassed a pretty impressive roster of brand ambassadorships under his belt. The dancer and visual of the group is already a brand ambassador for Versace and Cartier (announced just last year) and as off 2025, adds Givenchy Beauty to the line-up. Impressive.
Brand: Lululemon
Lewis Hamilton is no stranger to brand ambassadorships, earning partnerships with multitude of brands ranging from luxury fashion to sportswear to lifestyle brands. As of 25 February, Hamilton is now the brand ambassador for Lululemon, promising a close working relationship with the brand's Research & Innovation, Design and Development teams "to collaborate on future products, providing insight and feedback on athletic and lifestyle collections".
Brand: Acne Studios
After attending Acne Studio's Spring/Summer 2025 runway show in Paris last year, NCT's Johnny has secured his position as the Swedish brand's global brand ambassador. The announcement came with an exclusive editorial spread in the March 2025 issue of Interview Magazine that featured Johnny in a number of Acne Studio's fashion pieces that both showcase the brand's breadth as well as Johnny's undeniable style.
Brand: Charlotte Tilbury
Chinese superstar Cai Xukun (or better known as KUN) is no stranger to brand ambassadorships. As one of China's most popular C-pop stars, KUN holds brand ambassadorships with a multitude of brands including Versace, Prada Beauty, and TAG Heuer. As the new global makeup brand ambassador of Charlotte Tilbury, he's featured in a campaign (of which, we're sure there'll be many more) focusing on the brand's Airbrush Flawless Finish powder.
Brand: Givenchy Beauty
Formula One driver and part of the Alpine F1 Team, Pierre Gasly, has been named as the new Givenchy Gentleman global ambassador by Givenchy Beauty. The announcement was timed with the release of a new fragrance: the Gentleman Society Eau de Parfum Ambrée. The fragrance is meant to capture the spirit and essence of a dazzling gentleman born to live in the spotlight and shine bright.
Brand: Berluti
Lee Junho's attendance at Berluti's presentation in January during Paris Fashion Week Men's turned out to not be just a one-off appearance. The South Korean actor and member of K-pop group 2PM has been officially named a global brand ambassador on 17 March 2025. The appointment is made even more special given the fact that this year marks Berluti's 130th anniversary, with special events in the works throughout the year.
