Whenever there's an upscaled brand, you'll find them in their natural habitat: the shopping districts. But for Bolon—the international eyewear brand from China—they decided to take a different approach and carve their way into the heartlands, specifically with their latest store at Waterway Point. But pray tell, why? All in the effort to cater to those who don't usually make their way to Bolon's other three stores in central Singapore. Yes, yes, we know that Singapore is an island-state and it's easily traverse... at least, on paper but when you attempt to do so... yeesh. I mean, have you recently ventured out to Orchard Road on the weekend?

(To be fair, this is Bolon's second entry into the heartlands, with the first being at Junction 8 mall.)

Designed to be more than just a retail space, the Bolon Waterway Point boutique features state-of-the-art eye test rooms offering comprehensive eye care. Its interiors balance granite and warm wood tones for a welcoming yet sophisticated atmosphere.

Aside from its opening at Waterway Point, Bolon's SS25 campaign, "Sight Unstoppable" is out as well. Conceived as a cinematic ode to metropolitan energy and quiet strength, if you can get through the models names like Cappadocia and Burgos, you will reap the benefit of the campaign's latest designs that channel that urban confidence.

At the forefront of this vision (geddit?!) is the Spring/Summer 2025 Optical Range. This line of eyewear is crafted from premium titanium. Aside from its lightness, each frame features a distinctive dot-embossed texture; high-quality titanium plates shaped with integrated cutting; advanced CNC machining and miniature logo accessory work that enhances the finish. Strong and durable, you can also count on its hypoallergenic nature to stave off any metal allergies.

The new outlet from Bolon is located at 83 Punggol Central, #01-20 Waterway Point West Wing, Singapore 828761