Beyond The Vines Opens Design House, New Bahru

Beyond The Vines unveils its first Design House in Singapore—its second in the world and the biggest yet
Published: 20 November 2024
(BEYOND THE VINES)

Singapore's design scene has got a major upgrade as Beyond The Vines opens the doors to its first-ever Design House in the country. Located in the latest lifestyle hotspot New Bahru, the Design House is not only the brand's largest space to date, but also a bold celebration of creativity and its local roots.

Spanning an impressive 3,800 square feet, the Design House is more than just a retail experience. It's a visual and tactile journey, featuring geometric shapes, vibrant colours, and a mix of textures that invite exploration. From brushed stainless steel and raw concrete walls to glossy tiles and mirrored surfaces, the space blends industrial elements with playful design touches, creating an atmosphere that feels both modern and fun.

Step inside and you'll be greeted by a striking showcase of Beyond The Vines' iconic Dumpling bag series. The pieces are set against a wave-like structure in the brand's signature Engineer Blue colour as a nod to the brand's design philosophy of mixing the bold with the understated.

(BEYOND THE VINES)

For Beyond The Vines' littlest customers, a whimsical kids' section inspired by building blocks, invites them to explore pillars stacked with geometric shapes. For adults and children alike, an immersive tunnel adds an element of wonder, making the Design House feel like a space for discovery as much as shopping.

Adding on to the already stacked design intricacies, Beyond The Vines debuts its first-ever customisation area within the Design House. Personalise accessories with in-house-designed lettered key tags to add playful and bespoke touches to everything from the Dumpling bags to Crunch Carryall to the Poofy series.

Beyond The Vines opened its first Design House in CentralWorld Bangkok a couple of months ago that was then, its biggest store. Its first Singapore Design House only proves that the brand continues to grow and push for good design that's accessible to all.

The Beyond The Vines Design House, New Bahru is located at 46 Kim Yam Rd, New Bahru Big Block #01-07.

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