Barry Keoghan on Style, and His First Burberry Campaign

The Irish actor and Burberry global ambassador gets into character for the brand's outerwear campaign
Published: 21 October 2024
Barry Keoghan.
(ALASDAIR MCLELLAN/BURBERRY)

We reckon Barry Keoghan knows a thing or two about "Burberry weather". The Saltburn actor grew up in Dublin after all, where temperatures rarely go beyond 20 degrees Celcius—perfect weather to be layering over just about any kind of outerwear all year round.

The Burberry global ambassador is one of seven personalities chosen to be part of Burberry's latest outerwear-centric campaign, "It's Always Burberry Weather". Shot across London and the British countryside, the campaign is a series of cinematic vignettes—each individually fronted by Keoghan, actor Zhang Jingyi, Cara Delevingne, England footballers Cole Palmer and Eberechi Eze, musician Simz, and Academy Award-winning actress Olivia Colman—with each highlighting a particular outerwear style reimagined by Burberry. Colman, for example, wears a cosy quilted outerwear while on a drive in the countryside and recounting her sleep trouble woes to a friend over the phone before humorously stumbling upon a flock of sheep. And in the campaign's longest short film (a runtime past the nine-minute mark), Palmer lounges on a deckchair in a duffel coat by a lake, waiting for a fish to bite.

In true thespian fashion, Keoghan's short film sees him running lines with a server at a streetside cafe. He's dressed in a Burberry Check puffer jacket that's very much in line with his own personal aesthetic. It's also reversible—Keoghan wears it with the plain-side out in the short film but is photographed by Alasdair McLellan with the Burberry Check in full display for the campaign's stills. We can't help but draw the parallels between the reversibility of the puffer jacket with Keoghan's own artistry and penchant for taking on characters that aren't exactly what they seem like on the surface—a journey that he tells us, is something that he enjoys discovering while on set and in the moment.

ESQUIRE SINGAPORE: What’s your earliest memory of Burberry?

BARRY KEOGHAN: The first Burberry piece I owned was a Burberry scarf. I remember I used to wear it with anything and everything and it had the traditional pattern on it as well.

ESQ: Being a global ambassador of Burberry now for over six months, you’ve been dressed by the brand a few times, even before the announcement. Is there one significant highlight or moment with Burberry that still sticks out for you?

BK: My favourite Burberry piece I own is the white puffer jacket I wore to the Burberry Summer 2025 fashion show.

ESQ: How did you approach shooting the Burberry Outerwear campaign?

BK: Some of the moments that I remember from the Burberry shoot, was just how fun it was and how easy it was to shoot on film, and how good it was to work with the directors and creative team to bring some humour to the shoot.

ESQ: You do have a penchant for streetwear pieces. How does Burberry Outerwear fit in with your own personal style?

BK: My personal style is sort of like trackies and cropped jackets. I love a good jumper and high neck shirts, and basically a cropped jacket/cropped jumper—I love.

Barry Keoghan wears the Reversible Check nylon puffer jacket.
(ALASDAIR MCLELLAN/BURBERRY)

ESQ: Who are some of your biggest acting heroes and non-acting heroes?

BK: Marlon Brando, Paul Newman, and to be honest, animals—I’ve always talked about how I’ve watched and observed animals, and also body language and posture, and documentaries. I gather and observe that. And I also just observe life. I never want to see anyone acting and I’m always looking for what looks true and real and I always find that in documentaries.

ESQ: What has been the most challenging role you’ve taken on so far, and how did you overcome it?

BK: The most challenging would be my Saltburn character. It wasn’t that it was hard or difficult but with the word being "challenging", it's the sort of the thing that I’m drawn to. I like to play characters that aren’t necessarily easy and that I can easily slip in to. I want to always have a challenge and physicality and a skill set I can learn.

ESQ: You’re about to officially take on a role, The Joker, that’s been played by a great number of actors. What’s the thought process like of accepting and then formulating a game plan for a role like that?

BK: Getting into character I have notebooks that I write things down in. I dress like the character, I stay in acting to familiarise with the period, and I do a hobby that the character does. Then I go away for two weeks to get into character and get into the character with no distractions—to live and breathe the character. Then I go to set and be open to collaboration and discovery with the director and team because again, I love to find the character as I go along in the journey and not have everything figured out—just like life.

ESQ: How are you hoping to end the year?

BK: I’m hoping to end the year with some growth and progression in my arts. I hope to be able to look back at it and look at how much I’ve grown and look to set new goals and challenge myself for next year.

This interview has been edited for length and clarity.

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