It's worth noting that Bell & Ross has a finger on the pulse of the future. Aside from being in all kinds of watchmaking endeavours, the brant even ventured into aeronautics and transportation on terra firma. Bell & Ross continues its envelope-pushing course, with the BR 03 Cyber Ceramic.

Taking the iconic BR 03 line, the design is tweaked and given perspectives without erasing what came before. Bell & Ross’ co-founder and creative director, Bruno Belamich, combined the BR 03 design with the Cyber collection's graphic and futuristic codes.

Through faceted 3D designs, the timepiece's personality is shown through the lines making up its case. It reminds one of a stealth aircraft—with their sharp-edged fuselages and the distinct technical feature of reflecting waves, which is how spy planes, drones and strategic bombers become undetectable to radars. (It can be said that this was inspired by stealth design but we are pretty sure that the design is gonna turn some heads, but we digress.) The readability of flight instruments is added to the wrist with a graphic edge and an openwork feature is chosen for the dial and main components on the mechanical self-winding movement, the BR-CAL.383 calibre, with particularly spectacular 3D skeletonising.

Matte black is chosen as its bold shade, straying away from your usual precious materials used in traditional watchmaking. With a laser focus on technical and contemporary components, the BR 03 Cyber Ceramic 42 x 43.7 mm frame is a ceramic case. With the removal of the lugs, the rubber strap is cut into the case. Ceramic is used to decorate the 12 metallic indices and logo and treated in glossy black under the surface of the anti-reflective sapphire crystal. With a five-year warranty, production of this exceptional watch is limited to 500 pieces world-wide.