In a city famed for couture and craftsmanship, an unexpected emblem of indulgence has opened its doors at 26 Avenue des Champs-Élysées: Bacha Coffee steps in where aroma rivals adornment. Not only is this a geographical milestone, it is a symbolic one as well. An invitation to rediscover the ritual of coffee through a lens of heritage, refinement and sensory delight.
The Paris flagship reimagines Bacha Coffee’s heritage with theatrical grandeur and sensory opulence. Spanning an impressive 1,500 square metres across three exquisitely designed floors, the boutique captures the soul of its Moroccan origins while embracing the prestige of its Parisian setting. As you step inside, time seems to decelerate—guided by the rich aroma of freshly ground beans.
Indeed, every design element pays homage to the original Dar el Bacha palace in Marrakech; walls washed in red ochre evoke sun-drenched souks, black-and-white chequered floors ripple like rhythmic mosaics, while cedar wood carvings and intricate geometric trellises transcends the space. More than a boutique, this is an immersive sanctuary, a three-storey love letter to Arabica in all its forms.
At the heart of this multi-sensory sanctuary, the boutique’s ground floor unveils Bacha Coffee’s unparalleled trove of over 200 meticulously curated single origin Arabica coffees. The beans are hand-roasted and Sourced from more than 35 coffee-producing regions, from the misty highlands of Yemen to the mineral-rich soils of Hawaii, each variety is presented with the utmost reverence and care.
Guests are invited to discover the full breadth of the house’s offerings, including Single Origin, Fine Blended, Fine Flavoured, and Naturally CO₂ Decaffeinated coffees. An assortment of sweet and savoury croissants rounds off the experience, transforming everyday indulgence into a refined ritual. For those who wish to linger, Bacha Coffee offers an elegant coffee room concept across its upper floors, seating up to 100 guests in five distinct salons. Here, the brand’s vision of “coffee gastronomy” comes to life. Guests can savour refined, coffee-infused cuisine served all day, each dish complements the aromatic complexity of Arabica. The showstopper, however, remains the golden gooseneck pots from which each brew is ceremoniously poured. A quiet act of reverence in a city known for its culinary theatre.
To commemorate its European debut, Bacha Coffee has collaborated with renowned French-Moroccan artist Mehdi Qotbi to create 2,000 limited-edition tins of its “I Love Paris” coffee—a signature flavoured blend woven with ripe forest berries and wild nuts. Part of the Nomad collection, this special edition stands as a collector’s gem and a testament to the house’s ongoing dialogue between culture, flavour and form.
“Europe is a cornerstone of our global expansion strategy. The opening of our coffee house in Paris represents a major milestone and demonstrates our commitment to offering an unrivalled coffee experience, honouring our rich heritage while embracing the future.” explains Taha Bouqdib, President and CEO of Bacha Coffee.
This Paris opening is part of Bacha Coffee’s ambitious global expansion, following successful ventures across Asia and the Middle East, including boutiques in Dubai, Singapore, Seoul and Hong Kong. With 31 locations in 12 cities and counting, the brand aims to establish a presence in all major capitals by 2030. A dedicated eBoutique for the French and European markets reflects its omnichannel approach, blending craftsmanship with innovation and tradition with modernity.
The Champs-Élysées flagship is more than a coffee shop. It is a sanctuary for the senses, a palatial salon where time is stirred, not chased.
