Before the madness of Watches and Wonders, the LVMH Watch Week offers a preview of what's to come from the luxury conglomerate’s stable of watch Maisons. Brands like TAG Heuer; Hublot; Zenith; Bvlgari; Louis Vuitton; and more, deliver a cadre of timepieces that highlighted the craftsmanship, design and innovations that we've come to expect. Here are some of the ones that stood out.
We start with Hublot's slew of releases. One of the brand's most recognisable and enduring silhouette is its Big Bang model—chunky, layered, thicc—we now see a refresh to the range, most notably in its movement.
Now outfitted with the brand's in-house chronograph movement, the Unico, an automatic flyback chronograph calibre with 72-hour power reserve, the Big Bang now arrives in a new case dimension: a 43mm, which feels like the the baby bear of case sizes—just right.
We have two new colours to its Big Bang range—Coal Blue and Sage Green. You'll find Coal Blue in the 43mm Big Bang Original Unico and 42mm Spirit of Big Bang lines, with a chequerboard pattern stamped on the surface; the squares alternate between a satin- and polished-finished that adds depth while preserving dial legibility. Bling is added to the other two models (Big Bang [33 mm] and the Spirit of Big Bang [32 mm]) in Coal Blue with its bezels beset with diamonds.
While Pantone declared Cloud Dancer *gag* as Colour of the Year for 2026, Hublot goes for a more on-trend tint of the moment: Sage Green. So fresh and so clean, Sage Green will grace the Classic Fusion collection across three models—33-, 42- and 45mm diameters—5 mm, all housed in satin and polished titanium cases. You'll find a three-hand automatic movement with a 48-hour power reserve in the 42mm; a 45mm chronograph and a very bougie 33mm piece with diamonds and a quartz movement.
At the risk of further bloviating, another Hublot drop that caught our fancy is the Big Bang Tourbillon Novak Djokovic GOAT Edition. There are three versions in three colourways—green, blue an d orange—reflecting the court surfaces respectively—grass, hard and clay.
Highly limited, each colourful timepiece are numbered at eight for the green; 72 for the hard courts and 21 in orange. At 44mm in size, each case is a composite of Djokovic's Lacoste polo tees and Head tennis rackets. At its beating heart is a MHUB6035 Automatic Tourbillon with a lattice overlay (reminiscent of a tennis racket strings).
The brand and official timekeeper for the F1 races releases three additions to its Carrera collection—Carrera Chronograph, Carrera Split-Seconds and CarreraSeafarer. All three timepieces have the glassbox design (that was revived in 2023), which gives it that distinctive domed sapphire crystal and flowing dial flange.
Now in a slightly larger 41mm case, the new TAG Heuer Carrera Chronograph has three references. The signature blue dial has rhodium-plated hands filled with white Super-LumiNova, while the green edition is a new colour for the brand and the black dial variant hearkens to the races. All three are paired with TAG Heuer's seven-row steel bracelet and are powered by its in-house Calibre TH20-01, which is visible through the transparent sapphire caseback.
In a first, we have a Carrera with a split-seconds (rattrapante) complication. To boast the Carrera's legible aesthetic, the complex chronograph function is featured on a new 42mm case in grade-5 titanium and glassbox crystal. it magnifies the dial a Pushers at 2 and 4 o'clock operate the chronograph start, stop, and reset functions, while a pusher at 9 activates the split-seconds function.
TAG Heuer returned to the sea back in 2023 and adds another oceanic model : the Seafarer. The story goes that the original Heuer Seafarer was launched alongside the Heuer Solunar (a portmanteau of "solar" and "lunar") in 1949. Walter Haynes, then president of Abercrombie & Fitch, commissioned Jack Heuer to refine his concept of having a tide indicator at 6 o'clock and the retailer sold the watches through its New York stores.
Now the modern Seafarer is arrives on the glassbox platform in a 42mm steel case. To deal with the tide indicator function, a new in-house Calibre TH20-04 is developed. The movement has an 80-hour power reserve that's visible through a sapphire caseback engraved with the Victory Wreath. A dedicated "TIDE" button at 9 o'clock causes the tide disc to rotate, where the wearer checks tide times at a given location and aligns the quadrants marked "HIGH" and "LOW".
The Chronograph Seafarer has an opaline champagne surface and a "Intrepid Teal" colour (named after the 1967 America's Cup-winning yacht) appears on the hour and minute hands, the 30-minute chronograph counter, and the tide indicator itself.
It's all about the Defy models. ZENITH dips into its heritage to expand on its DEFY collection with six timepieces that inspired by our cities. Take the DEFY Revival A3643, which brought back its 1969 octagonal case and 14-sided bezel. Now with a sapphire display back (to show off its tasty automatic Elite 670 movement) and with a high-contrast dial (silver-toned plane with black details), the timepiece is outfitted with the iconic ladder bracelet designed exclusively by Gay Frères.
Another favourite was the DEFY Skyline 36. Imbued with the Elite 670 automatic calibre, the 36mm timepiece now features a refined silver-toned dial. The faceted case and signature engraved star-patterned dial honour the urban character of the collection while a sleek silver palette brings out its modern elegance.
