Carlos Alcaraz Brings the Smooth in His First Louis Vuitton Campaign

Watch the newly minted brand ambassador—and number-one ranked tennis player—show off some moves in LV formalwear

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Published: 28 August 2023

Carlos Alcaraz keeps racking up W's. There was, of course, the victory over Novak Djokovic in the final at Wimbledon in July of this year. (Alcaraz says he "learn[s] something from him every time we play.") Before that was his 100th career win at the Indian Wells Masters in March. And in between those two tennis milestones, a triumph of a different sort: being named a brand ambassador for Louis Vuitton. Not bad for a guy who just recently turned 20.

"I have admired the brand for a long time," Alcaraz says of Vuitton, "so for me the partnership is a dream come true."

"The partnership is a dream come true," Alcaraz says of working with Louis Vuitton.

Today, the storied French fashion house unveils its spring/summer 2024 formalwear campaign—and Esquire has your exclusive first look. In still photos and an entrancing video, Alcarez takes his virtuoso tennis moves off the court and into an opulent grand hall, all while wearing impeccable tailoring and luxurious loungewear.

"It was a bit surreal being in a palace wearing a Louis Vuitton suit," Alcaraz says of the experience on set, "but [photographer] Dan Jackson and his team were amazing. Once we got into it, we had a lot of fun."

"It was a bit surreal being in a palace wearing a Louis Vuitton suit," Alcaraz says, but "once we got into it, we had a lot of fun."

So, when he's not the star of a fashion campaign, has the spotlight changed the way Alcaraz dresses in real life? "Honestly, not really," he says. "I try not to think about it too much. I am still developing my sense of style. That is, of course, made easier by my family at Louis Vuitton, who are always on hand to help when I need." Not a bad situation to find oneself in, if you can manage to make it happen.

"I am still developing my sense of style," the 20-year-old explains. "That is, of course, made easier by my family at Louis Vuitton."

It goes without saying, though, that it all comes back to the sport that rocketed Alcaraz into the rarified air that he's currently breathing. And the next step in this big summer of W's is the U.S. Open, which kicks off on 28 August. Alcaraz won it last year—his first major. Now, he's readying himself for a return, and he's pretty excited about it.

"It was incredible to win my first major in NY," he says. "The crowd there are the best. I can't wait to get back out there under the lights."

Photos by Dan Jackson.
Originally published: Esquire US