We supposed it was to be expected: Thai actor and musician, Gemini Norawit, being at the opening of Bang & Olufsen's flagship opening in Singapore back in June this year; surely his appearance and popularity would kickstart a longer lasting relationship with the high-end audio giant.

Now as the latest Friend of the Brand, we can expect to see Gemini bring his "distinctive energy and expression to the world of Bang & Olufsen", according to a press statement.

The union makes sense; Gemini has a burgeoning career in the entertainment world since he first starred in in 2022 with in the Thai rom-com, My School President. Opting to boost his relevance, the Thai star ventured into music with his first single, "Hook" in 2003 before releasing another banger, "Too Close to Handle". (Fun fact: the music video for "Too Close to Handle" was nominated for a Best Music Video at the 29th Asian Television Awards.)

Like the other artistes associated with Bang & Olufsen, the partnership places the Danish company in a larger presence of the public. One can hope to see exciting things from both the entertainer and Bang & Olufsen.