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Burberry Features 170 Individuals to Celebrate 170 Years

To celebrate its 170th Anniversary, Burberry introduces a campaign featuring 170 portraits of people wearing its outerwear
Published: 5 October 2026
Sage Elsesser, skateboarder/musician, New York.
Zhan, skater, Shanghai.

When Thomas Burberry invented gabardine and later patented it in 1888, it was a revolution. Before gabardine, weatherproof fabrics—treated with either wax or rubber—were weighty, rigid, and as a result, uncomfortable to wear. Gabardine was the ultimate solution with its tightly woven construction that offers a lighter and more flexible fabric, becoming the foundation of Burberry's signature outerwear. From the Tielocken to its emblematic trench coat, Burberry's outerwear quickly transcended its military origins to protect wearers against unpredictable British weather, right up to present day.

2026 marks Burberry's 170th anniversary. And with that, the House has chosen to celebrate one of the facets that has made it a household name: its dependable outerwear.

Nico O’Reilly, athlete/footballer, London.

To commemorate the milestone, Burberry enlisted photographer Jack Day to document 170 individuals, each wearing a Burberry outerwear in their own way. Called 170: The Anniversary Portraits, the latest campaign features individuals across London, New York, Seoul and Shanghai interpreting 10 Burberry outerwear, framed by the familiar streets they call home. Locals were cast alongside creatives and talents from the worlds of art, literature, music, and sports, as well as Burberry's own employees—paying homage to those who have, and continue to shape Burberry. The campaign itself is a nod to Burberry's previous campaign, Art of the Trench, that was launched in 2009 to highlight the versatility of the Burberry trench. A complementary film, 170: The Anniversary Portraits, was directed by Hector Aponysus.

"For 170 years, our outerwear has adapted to the weather and the way we dress. Each portrait is different, but together they capture individuality and self-expression," says Burberry chief creative officer, Daniel Lee. The 10 outerwear featured in the campaign take on different silhouettes and fabrics. The Mid-length Camden Heritage Car Coat, for example, is part of Burberry's Heritage collection, defined by its single-breasted cut, with concealed buttons, neat collar and button-tab cuffs. The Mid-length Hastings Trench Coat is a more refined version of the original, crafted in gently brushed cashmere that's lightweight and fluid.

Shaminder Biring, model, New York.
Toby Huntington-Whiteley, model, London.
In Jiyong, film director, Seoul.
Guo Jike, model, Shanghai.

Contemporary outerwear continue to be refined by Burberry. The Check Highlands Puffer Jacket comes in a glossy nylon that feels very much made for the streets, and is designed with a protective funnel neck. Burberry's House Check is directly woven into the fabric in a tasteful tonal treatment. For lighter options, quilted jackets inspired by the British countryside, are positioned as perfect transitional styles. The Reversible Quilted Nylon Brighton Overshirt is rendered in a shale-green nylon that's both lightweight and reversible to reveal the House Check.

View the rest of Burberry's 170: The Anniversary Portraits campaign in the gallery below.

Zaya Lunn, Model, Seoul.
Zainab Jama, Creative Consultant, London.
Yuna Kim, Singer, Seoul.
Yuan Yu, Athlete, Shanghai.
Yu Xinxin, Model, Shanghai.
Youngji Kloihofer, VP, Burberry Global Merchandising – Menswear & Childrenswear, London.
Yoorim Bae, Artist, Seoul.
Yoko Mai, Model, Shanghai.
Yiting Wei, Retail Worker, Shanghai.
Yin Wenze, Model, Shanghai.
Yeyoung Kim, Artist, Seoul.
Yeonkoung Kim, Athlete, Seoul.
Yang Yang, Model, Shanghai.
Xin Shuang, Director, Shanghai.
Xiao Xiao, Boutique Owner, Shanghai.
Weiyi Fang, Make-up Artist, Shanghai.
Wang Li, Model, Shanghai.
Wang Haolu, Director, London.
Toni-Blaze Ibekwe, Creative Director, London.
Thomas Ford, Athlete/Rower, London.
Tao Ye, Actor, Shanghai.
Tan Yuanyuan, Ballet Artist, Shanghai.
Taeo, Model, Seoul.
Symphony Fari, Data Analyst, New York.
Susan Kim, Model, Seoul.
Stevie Sims, Photographer, London.
Stella Jones, Model, London
Sonny Forster, English/Science Teacher, London.
Solong Zhang, Dancer/Movement Director, Shanghai.
Sohyun Jung, Model, Seoul.
Slew, Rapper, London.
Shohei Kamba, DJ, Seoul.
Shivaruby Premkanthan, Model, London.
Secret Snow, Student, New York.
Scarlett White, Student, New York.
Sasha Castilho-Blow, Actor, London.
Sarah Lubas, VP, Burberry Wholesale & US Concessions, New York.
Sahid, Skateboarder, New York.
Roxana Halls, Artist, London.
Ruthie Rogers, Chef, London.
Rosemary Ferguson, Model/Nutritionist, London.
Richard Kessell, SVP, Burberry Commercial Finance – Regions, London.
Rentaro Hayashi, DJ, Seoul.
Reece Nelson, Model, London.
Raveena Kumari, Burberry Senior Planning Manager, New York.
Ramla Ali, Athlete/Boxer, London.
Portmann Nicolas Daigo, Fencer, Shanghai.
Patty Chen, Model, Shanghai.
Paloalto, Rapper, Seoul.
Pat Cleveland, Model, London.
OG Anunoby, Athlete/NBA, New York.
Nina Cristante, Musician, London.
Nia Smith, Musician, London.
Neelam Gill, Model, London.
Ms Banks, Model, London.
Mouchette Bell, Editor, London.
Moa Kim, Model, Seoul.
MJ Herrera, Model, New York.
Minseong Choi, Model, Seoul.
Miles Welch-Hayes, Footballer, London.
Mickey Down, Film Producer, London.
Max Zhang, Model, Shanghai.
Manjin Kim, Model, Seoul.
Malachi Slue, Athlete, London.
Maia Cotton, Model, New York.
Maayan Zilberman, Creative, New York.
Lux Gillespie, Student, London.
Luca Biggs, Model, London.
Lizzy Jagger, Model, London.
Lisa Love, Editor, New York.
Lila Moss, Model, London.
Liberty Ross, Model, London.
Li Ziqi, Hiker/Actor, Seoul.
Li Zhengmin, Student, Shanghai.
Leomie Anderson, Model, London.
Leo Dixon, Ballet Dancer, London.
Lena Lan, Burberry Senior Human Resources Manager, Shanghai.
Lei Johnston, Model, London.
Kyungjoon Min, Runner, Seoul.
Laura Lockwood, Senior Manager, Burberry Archive, London.
KyungJa Kang, Burberry Store Manager, Seoul.
Konrad Kay, Film Producer, London.
Kim Minjoo, Model, Seoul.
Kim Ki Tae, Actor, Seoul.
Kesewa Aboah, Artist, London.
Kerethika Rosairo, Law Student, London.
Ken, Gym Coach, Shanghai.
Kan, Editor, Shanghai.
Kamal Zhou, Model, Shanghai.
Kai-Isaiah Jamal, Model/Musician, London.
Justine Parsons, Actor/Screenwriter, New York.
Jun Wu, Actor, Shanghai.
Ju Xiao Wen, Model, Shanghai.
Jonathan, Content Creator, Seoul.
John Chou, Burberry Visual Merchandising Director – Greater China, Shanghai.
Joey Oh, Burberry Senior Planning Manager, Seoul.
Joaquin Consuelos, Actor, New York.
Jiwon Choi, Dancer, Seoul.
Jing Zhang, Gallerist, Shanghai.
Jia Xuan, Dancer, Seoul.
Jia Jiangchun, Actor, Shanghai.
Jeny Howorth, Artist, London.
Jean Campbell, Model/Podcaster, London.
Jamie Lloyd, Theatre Director, London.
Jade Stewart, Burberry Retail Operations Manager, Store Excellence, London.
Iris Palmer, Gallerist, London.
Hye Seung Lee, Photographer/Model, Seoul.
Holland, Musician, Seoul.
Heo Byung Man, Tattooist, Seoul.
Aagney, Model, London Abrar, Student, London Alva Claire, Model, London Amanda Parker, Entrepreneur, London Amanda Sharp, Publisher/Entrepreneur, London Amelia White, Host, London Angelica Jopling, Gallerist, London Anh Duong, Actor, London Anna Schwager, Model, London Anthony Foster, Model, New York Arlo Parks, Musician, London Armando Suarez Cobian, Writer, New York Arthur Ahlfont, Model, London Beverly Nguyen, Editor/Stylist/Founder, New York Bogyeong Kwon, Model, Seoul Bonnie Maria, Music Student, London Byul Kim, DJ, Seoul Cai Yun, Olympic Badminton Champion, Shanghai Carlo Gino, Football Coach, London Catherine Bailey, Producer, London Celina Ralph, Model, London Chace, Musician, Shanghai Chen Chen, Dentist, Shanghai Chen YingAnn, Musician, Shanghai Cheng Han-Chang, Model, Shanghai Chey Maya Carty, Model, London Chu Wong, Model, Shanghai Connie Fleming, NYC Performer, New York Cora Corré, Model, London Corey, Artist, London Crush, Singer, Seoul Danny Blake, Boxer, London Dawn Bullingham, Production Team Leader, London Deng Lei, Skater, Shanghai Dev Dhanjal, Cyber Security, London Dohyun Kim, Model, Seoul Dongseok Park, Herbal Pharmacist, Seoul Dongyun Han, Model, Seoul Dr Woo, Tattoo Artist, New York Ellis Ahn, Model, Seoul Erica Sunwoo, VP, Burberry Marketing & Communications – Asia Pacific, Seoul Florence Huntington-Whiteley, Personal Manager, London Francisca Garcia-Sanchez, Burberry Senior Coordinator, Stock Optimisation, London Gabé Doppelt, Tastemaker, New York George Barnett, Musician, London Guo Jike, Model, Shanghai Gwon Ho Oh, Model, Seoul Ha Eun Kwon, Model, Seoul Haejun Park, Actor, Seoul HalamJ, Musician, Shanghai Han Hu, Gym Coach, Shanghai Harriet Verney, Entrepreneur, London He Cong, Model, Shanghai Hector, Model, New York Helen Davis, VP, Burberry Product Strategy, London.
Hector, Model, New York.
He Cong, Model, Shanghai.
Harriet Verney, Entrepreneur, London.
Han Hu, Gym Coach, Shanghai.
HalamJ, Musician, Shanghai.
Haejun Park, Actor, Seoul.
Ha Eun Kwon, Model, Seoul.
Gwon Ho Oh, Model, Seoul.
George Barnett, Musician, London.
Gabé Doppelt, Tastemaker, New York.
Francisca Garcia-Sanchez, Burberry Senior Coordinator, Stock Optimisation, London.
Florence Huntington-Whiteley, Personal Manager, London Francisca Garcia-Sanchez, Burberry Senior Coordinator, Stock Optimisation, London.
Erica Sunwoo, VP, Burberry Marketing & Communications – Asia Pacific, Seoul.
Ellis Ahn, Model, Seoul.
Dr Woo, Tattoo Artist, New York.
Dongyun Han, Model, Seoul.
Dongseok Park, Herbal Pharmacist, Seoul.
Dohyun Kim, Model, Seoul.
Dev Dhanjal, Cyber Security, London.
Deng Lei, Skater, Shanghai.
Dawn Bullingham, Production Team Leader, London.
Danny Blake, Boxer, London.
Crush, Singer, Seoul.
Corey, Artist, London.
Cora Corré, Model, London.
Connie Fleming, NYC Performer, New York.
Chu Wong, Model, Shanghai.
Chey Maya Carty, Model, London.
Cheng Han-Chang, Model, Shanghai.
Chen YingAnn, Musician, Shanghai.
Chen Chen, Dentist, Shanghai.
Chace, Musician, Shanghai.
Celina Ralph, Model, London.
Catherine Bailey, Producer, London.
Carlo Gino, Football Coach, London.
Cai Yun, Olympic Badminton Champion, Shanghai.
Byul Kim, DJ, Seoul.
Bonnie Maria, Music Student, London.
Bogyeong Kwon, Model, Seoul.
Beverly Nguyen, Editor/Stylist/Founder, New York.
Arthur Ahlfont, Model, London.
Armando Suarez Cobian, Writer, New York.
Arlo Parks, Musician, London.
Anthony Foster, Model, New York.
Anna Schwager, Model, London.
Anh Duong, Actor, London.
Angelica Jopling, Gallerist, London.
Amelia White, Host, London.
Amanda Sharp, Publisher/Entrepreneur, London.
Amanda Parker, Entrepreneur, London.
Alva Claire, Model, London.
Abrar, Student, London.
Aagney, Model, London.

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