One thing that we'll continue to see year after year, is the increasing number of celebrities attaining the coveted status of "brand ambassador". Not only are these famous faces chosen to represent a brand—be it fashion, fragrance, cosmetics, watches and the like—due to their individual popularity, they're also chosen because of connecting threads linking their identity and beliefs to that of a brand. A brand ambassador isn't merely a face; they're a physical embodiment of the brand's values and aesthetics.
Because keeping track of which male celebrity is tied to which brand is nigh impossible, we're compiling it all for you. Scroll through for a continuously updated list of the latest male brand ambassadors of 2026.
Brand: Dior
With 2026 being the year that Jonathan Anderson's vision for Dior arriving in boutiques, it was time to bring in fresh new faces into the House's fold. LaKeith Stanfield became one of the first few to be named as a new Dior brand ambassador after attending Anderson's first Dior runway show.
Brand: Dior
Already a familiar face during Jonathan Anderson's time at Loewe, it only made sense that the partnership continued as Anderson moved over to Dior.
Brand: Bvlgari
What is Zhang Linghe not a brand ambassador of at this point? One of China's most popular exports, the actor was named a brand ambassador for Bvlgari, captured wearing the brand's jewellery and watch icons.
Brand: Zegna
Instead of the standard press release announcement, Zegna actually announced William Chan as its global brand ambassador by having him be part of the runway. Chan made his runway debut during Zegna's Winter 2026 runway show in Milan, and was immediately announced as a global brand ambassador after.
Brand: Dior
After attending Dior's Summer 2026 menswear runway show (carrying a Lady Dior no less), Drew Starkey was named as one of the House's newest ambassadors under Jonathan Anderson.
Brand: CASETiFY
The undisputed style king of K-pop, G-Dragon was name CASETiFY's inaugural global icon. The title means that G-Dragon will take part in campaigns as well as shape the creative direction for the brand for the rest of the year, as part of CASETiFY's 15th anniversary.
Brand: Tod's
J-pop idol and actor Shota Watanabe has been named a Tod's ambassador for Japan. “I am honored to have been appointed as the brand’s ambassador in Japan. I have experienced Tod’s dedication to Italian craftsmanship and timeless elegance firsthand, and I look forward to learning about the true Italian lifestyle through Tod’s various projects and sharing it with everyone," he says.
Brand: Valentino
"I am so excited and honored to be joining Maison Valentino as a brand ambassador. I love fashion and I have the deepest respect both for the vision of Alessandro Michele and the legacy of the great Valentino Garavani. This legendary and forward-thinking fashion house has inspired me with their incredible collections and custom designs," says rising musician Sombr of his appointment. Sombr was first seen wearing Valentino during the 2026 Grammy Awards.
Brand: Dior
In an unprecedented move, Dior announced three completely unrelated individuals (they're not part of a band nor part of the same cast of any project) as brand ambassadors at the same time. Actor Mike Faist, is one of them.
Brand: Dior
In an unprecedented move, Dior announced three completely unrelated individuals (they're not part of a band nor part of the same cast of any project) as brand ambassadors at the same time. Sam Nivola is one of them, after appearing in Jonathan Anderson's first campaign for Dior.
Brand: Dior
In an unprecedented move, Dior announced three completely unrelated individuals (they're not part of a band nor part of the same cast of any project) as brand ambassadors at the same time. Actor Will Price, is one of them.
Brand: Hublot
In his home country, BTS' Jung Kook was announced as Hublot's global brand ambassador, capping the brand's major event in Seoul.
Brand: G-SHOCK
The first-ever Olympic Gold medallist for skateboarding, Yuto Horigome has been named a G-SHOCK brand ambassador. This partnership will see G-SHOCK being Horigome's timepiece of choice as he makes his mark around the world.
Brand: Loewe
"For me, becoming a Loewe ambassador is more about alignment than representation," says Théodore Pellerin. "I've always been drawn to working with people I genuinely admire and with whom there’s a shared sensibility. Loewe feels like a place where intelligence and curiosity come first. It's a house that gives space to personal voice, and that makes the relationship feel natural and meaningful rather than performative."
Brand: Chanel
Chanel continues its streak of male ambassadors with Thai actor and singer Gemini. He's made several appearances at key Chanel events, including the Singapore staging of the House's Cruise 2025 collection.
Brand: Bvlgari
"I've always felt close to Bvlgari for the way it blends beauty with meaning: there is a generosity in the Maison’s approach—toward craftsmanship, culture, and human stories. Authenticity, to me, is rooted in our relationships, the people we care about, the dedication we bring to what we all create, but most of all being true to one's self," expresses Jake Gyllenhaal of his appointment.
Brand: Prada Beauty
Already a Prada ambassador, Win Metawin expands his role as a regional brand ambassador for Prada Beauty. And his first partnership features the Prada Paradigme, the brand's latest masculine fragrance.
Brand: Tommy Hilfiger
Hong Kong icon Aaron Kwok debuts as Tommy Hilfiger's brand ambassador with the brand's Spring 2026 campaign.
Brand: Tommy Hilfiger
Chinese actor and musician Yosh Yu says of his Tommy Hilfiger ambassadorship: "I'm so excited to represent Tommy Hilfiger and a brand that has shaped global style for decades. I've always admired the way Tommy blends heritage with a modern point of view. Style is a way to express who you are, and I’m inspired by the confidence that comes from mixing timeless pieces with something personal. With Tommy, I feel that balance between tradition and individuality."
Brand: Chanel
Slowly gaining recognition for his sense of style, Pedro Pascal has been named a Chanel brand ambassador, effectively making him one of Matthieu Blazy's newest Chanel men.
Brand: Chanel Parfums
Chanel's Bleu de Chanel fragrance has a new face, and he's none other than actor Jacob Elordi. "The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire. Being able to become part of this story is an honour," he says.
Brand: AMAFFI
Perfume house AMAFFI has announced George Russell, British Formula One racer, as its global brand ambassador. The announcement came with a campaign featuring Russell as well as the brand's five signature fragrances.
Brand: Piaget
South Korean actor Lee Chaemin takes on a new role as Piaget's newest ambassador. "It is truly meaningful to experience up close the heritage and craftsmanship of a Maison with over 150 years of history. I look forward to creating inspiring stories together with Piaget," he says.
Brand: Ferragamo
Chinese actor Johnny Huang find synergy with Italian fashion brand Ferragamo, and has officially been named a global brand ambassador.
Brand: Bvlgari
After a breakout couple of years, South Korean actor Byeon Woo-seok has found an official jewellery and watch partnership with Bvlgari. Already a Prada ambassador, Byeon will certainly be adding Bvlgari creations into the mix for any upcoming appearances.
Brand: Versace
As the newly appointed global fragrance ambassador for Versace, Ding Yuxi exemplifies the House's expressive fragrances, especially Versace Pour Homme and Versace Bright Crystal.
Brand: Tod's
One of the last few Stray Kids members to be officially tied to a luxury brand, Han has found a home with Italian brand Tod's. The K-pop all-rounder then made his debut as ambassador during the brand's Spring/Summer 2027 menswear presentation in Milan.
Brand: Ferragamo
Ferragamo's perfume line has a new ambassador in the form of Chinese actor and singer Karry Wang.
Brand: Valentino Beauty
Alexander Skarsgård, together with Dakota Fanning, is the new face behind Valentino Beauty. The appointment marks a new era for the brand, reigniting a new spirit of "emotional intensity, individuality, and the courage to feel deeply".
Brand: Prada
The five-member group TransfOrm Project has been appointed Prada brand ambassadors, after attending a couple of runway shows. The group also visited the company’s Valvigna industrial headquarters in Tuscany, where they gained firsthand insight into the brand’s craftsmanship. And clearly, there's an alignment in how both approach their own crafts.
Brand: Montblanc
"I am truly honored to join Montblanc. To me, acting is a way of exploring and portraying different lives through characters, while writing is a way of capturing my own thoughts and emotions through words—both are forms of authentic expression. Montblanc has always represented exceptional craftsmanship, timeless creativity, and a rich heritage rooted in the art of writing. I look forward to sharing the joy of writing with more people alongside Montblanc, while continuing to stay true to myself and embrace every new chapter of my journey," says Chinese actor Wang Anyu.
Brand: Loewe
British actor David Jonsson has been named Loewe's latest brand ambassador. If Jonsson is someone you're quite unfamiliar with (he's actually an award-winning actor), we'll definitely see more of him thanks to Loewe, and his upcoming role as the latest Black Panther in the Marvel Cinematic Universe.
Brand: Emporio Armani
Chinese actor Ao Ruipeng has been named an ambassador for Emporio Armani Men's watches, jewellery and eyewear in Greater China and Asia Pacific.
Brand: Armani Beauty
Celebrated British actor Jonathan Bailey lends his face as Giorgio Armani's global fragrance ambassador. In his first appearance in the new role, he fronts I WILL, the brand's new masculine fragrance.
Brand: Tiffany & Co.
Known for his involvement with Mandopop group F4 in the 2000s, Jerry Yan has been named a Tiffany & Co. ambassador while in the midst of a reunion tour with the group.
Brand: STUDIO TOMBOY
ATEEZ's WOOYOUNG has the honour of being South Korean brand STUDIO TOMBOY's first global ambassador. The appointment follows the idol's first campaign with the brand earlier this summer, where the items featured sold out shortly after release.
Brand: Jaeger-LeCoultre
Robert Pattinson has had quite a year and will continue to do so. His latest brand ambassadorship has been announced with Jaeger-LeCoultre, where he expresses his respect and admiration for the Maison: "For me, the most compelling objects are the ones that have real depth to them. A great watch isn’t just about precision—it’s about character, craftsmanship, and the story behind how it’s made. Jaeger-LeCoultre has always embodied that kind of quiet mastery. There’s an integrity to everything they create, where technical innovation and artistic expression exist in perfect balance. I find that approach incredibly inspiring, and it’s something I deeply connect with in my own work."
Brand: Loewe
Young English actor Spike Fearn has been appointed as Loewe's latest brand ambassador. "Spike carries something rare," say creative directors Jack McCollough and Lazaro Hernandez. "He has moved through grief, horror, comedy and romance without once flinching—and who brings to each something entirely unresolved. That live quality is what we look for."
Brand: COS
Cai Xukun, or better known as KUN, has been appointed by COS to be its global brand ambassador. The Chinese artist is pictured in COS' Autumn/Winter 2026 collection, a fine example of both's refined elegance.
Brand: Dolce&Gabbana
After making his solo debut at Dolce&Gabbana's Spring/Summer 2027 menswear runway show in Milan in June, TXT's Soobin has now been named a global ambassador. He says of his appointment: "I am truly honored to join the Dolce&Gabbana family as global ambassador. The House has a unique ability to celebrate individuality while remaining deeply connected to its heritage and craftsmanship. I am excited to embark on this new journey together and look forward to everything we will create and share in the future."
