The oldest luxury watch retailer in Singapore just opened its newly refreshed flagship in Takashimaya Shopping Centre, and it is quite literally a level up from the past.

Relocated from level 1 to level 2, the expanded 1,900-square-foot boutique is carefully considered for. The entrance opens with veiny green marbles framed in deep gold, giving visitors a glimpse into the opulence contained within. Inside, a sculptural light fixture draws the eye, suspended over a mirrored fluted couch located right smack in the middle, encircled amongst the different brand booths.

But for even greater privacy, there’s a private lounge tucked deeper in the store that’s reserved for those with appointments. Here’s the kicker: there’s a bar to go along with it now, which should be an indication of how intimate service, showcases, and presentations will be moving forward.

Along with this expansion, Sincere’s portfolio has grown as well. Glashütte Original and Grand Seiko enter the fold, joining an already formidable lineup of Arnold & Son, BOVET, Chopard, Franck Muller, Greubel Forsey, H. Moser & Cie., Laurent Ferrier, Parmigiani Fleurier, TAG Heuer, TUDOR and Zenith.

For those with a taste for the truly independent, there’ll be a bespoke modular vitrine, spotlighting 15 ateliers: Angelus, Armin Strom, Christiaan van der Klaauw, Cvstos, Czapek & Cie, Fabergé, Genus, Grönefeld, HYT, Kudoke, Lang & Heyne, Lederer, Louis Moinet, Moritz Grossmann, and Sartory Billard.

Sincere Fine Watches is located at Takashimaya Shopping Centre, 391 Orchard Rd, #02-12A/B/C, Singapore 238872, and is open daily from 10 am to 9 pm.