A watch is a watch is a watch. As a pragmatic device that tells time, the timepiece can also tell its story of where it's from, which is what Grand Seiko is doing with TOKYO TIME.

This curated pop-up experience approaches Tokyo as a series of overlapping rhythms, where tradition and modernity are woven into the fabric of the city's past. Trapped in amber, Tokyo feels like its a city in flux. Here you can see a centuries-old shrine that exists in harmony next to a neon-lit crossing. Gregory Harris, a Lisbon-based photog is tasked in shooting Grand Seiko's timepieces that best represent eight districts in Tokyo.

Taking to the streets, Harris captures moments shaped by light, shadow and impermanence. You'll recognise some of the locations in Harris' photos but your eyes will be drawn to the watches worn by the models.

What elevates the experience further is its interactive dimension. Partake in the Personality Discovery test at one of the digital interface. (THERE ARE NO WRONG ANSWERS.) Upon completion, guests get a personalised profile that aligns them with one of the eight districts and its corresponding timepiece. (AND NO, UNFORTUNATELY YOU DON'T GET A FREE GRAND SEIKO TIMEPIECE).

TOKYO TIME acknowledges its subjectivity in the location and the association with Grand Seiko's models. Sure, the Personality Device is not the most accurate in its sorting but it's a nice fun respite from grinding in Singapore.

Ultimately, the pop-up is less about spectacle and more about sensibility. You're forced to slow down and will have to reckon on experiencing change, and how time and place come together.

TOKYO TIME runs until 29 January and is located outside Grand Seiko Singapore at Marina Bay Sands