
The Force 10 line is a tender, dreamy little thing. Born in 1966, it all began when Henri Samuel—son of the titular founder, Fred Samuel—had the idea of turning a nautical cable into a piece of jewellery for his wife on her birthday. Sixty years on, and that romantic gesture of love has transcended its origins. In fact, the Force 10 itself has transcended the line itself, becoming the brand’s defining emblem.
While the Force 10 was originally created with a lady in mind, its silhouette has always felt inherently gender fluid. Many (if not most) of the pieces in the collection are designed for both men and women, and the latest addition to the family stays true to that DNA.
The Force 10 FRED Hero Cut Bracelet retains much of what is familiar: the braided steel sailing cable, fixed with rivets at both ends and fastened by a brilliant gold buckle. What sets this iteration apart from its existing counterparts is the addition of the 0.5-carat Hero Cut diamond that floats within the buckle. With over 36 facets to it, the gemstone itself took over 6 months of research to perfect its visual clarity, engineered to ensure no shadows caused by the structure of the bracelet obscure its brilliance.

If there were any doubts about its androgyny, the diamond itself puts them to rest. Though it causes the bracelet to look rather glitzy and swanky-looking, it's shaped in a contour that doubles as a shield and a sailboat—symbols that represent Fred Samuel’s affinity with the sea and the values of courage and determination.
The Force 10 FRED Hero Cut Bracelet is available in either white or pink gold; cold or warm-toned. Depending on which gold you opt for, it’ll carry the energy of each precious metal and permeate its visual theme thoroughly, from the buckle to the steel cables. Coming in at an extra-large, the piece is adorned with a full diamond pavé on its rivets and buckle that matches the radiance of the Hero Cut diamond. Quite on brand for The Sunshine Jeweller.