As always, Loewe Paula’s Ibiza isn’t just about the wardrobe—it’s about the feeling. In 2025, that feeling is more radiant than ever. Under the helm of Jonathan Anderson, Loewe once again dives into the spirit of Ibiza’s golden age, when the iconic Paula’s boutique was the island’s creative pulse. Shot by Gray Sorrenti on the untamed shores of Comporta, Portugal, the campaign—featuring actors Jamie Dornan and Enzo Vogrincic, actress Sophie Wilde, and Loewe brand ambassador and musician Gisell—echoes a kind of cinematic wanderlust. 

The latest Loewe Paula's Ibiza collection is an elevated, mix-and-match wardrobe that dances between freedom and finesse. With a kaleidoscope of fluid silhouettes, playful motifs, and island-inspired textures, the collection captures the carefree pulse of Ibiza while anchoring it in considered craftsmanship. Denim returns as a highlight, reimagined in sorbet tones and patterned co-ords for men and women alike. And in a vibrant twist, rock band the Grateful Dead’s imagery is reawakened in a series of graphic tees as a sunlit nod to counterculture cool.

The brand's signature commitment to handwork is vividly alive in its accessories. Woven raffia, embroidered flora, and garden-inspired details turn everyday objects into summer-ready treasures. The new Ola bag, sculpted from raffia using time-honoured techniques, stands out with its undulating silhouette and a short donut chain for a whimsical yet elegant twist.

The iconic Featherlight Puzzle debuts in a mini size that's compact, weightless, and ready for a seaside jaunt. Elsewhere, bags bloom with embroidered bees and flowers, while handcrafted charms take shape as glossy tomatoes, vibrant petals, and jewel-like insects.

Altogether, the collection balances softness with statement, inviting the wearer to dress not just for the destination, but for the journey through light, landscape, and self-expression. It made complete sense then for Loewe to have brought the Paula's Ibiza 2025 collection to life in conjunction with Thailand's Songkran festival, bringing together brand ambassador Baifern Pimchanok alongside friends of the brand Phuwin Tangsakyuen and Tawan Vihokratana.

As Anderson prepares to bid adieu to Loewe , the future of Paula’s Ibiza hangs in golden limbo. Whether it marks an ending or a pause, one thing is certain: Paula’s Ibiza will remain a defining legacy of Anderson’s tenure.

The latest Loewe Paula's Ibiza collection is now available in boutiques and online.