One thing that we'll continue to see year after year, is the increasing number of celebrities attaining the coveted status of "brand ambassador". Not only are these famous faces chosen to represent a brand—be it fashion, fragrance, cosmetics, watches and the like—due to their individual popularity, they're also chosen because of connecting threads linking their identity and beliefs to that of a brand. A brand ambassador isn't merely a face; they're a physical embodiment of the brand's values and aesthetics.
Because keeping track of which male celebrity is tied to which brand is nigh impossible, we're compiling it all for you. Scroll through for a continuously updated list of the latest male brand ambassadors of 2025.
Brand: Fendi
After making his first appearance at the Fendi Spring/Summer 2025 menswear runway show in June 2024, the leader of K-pop group Stray Kids, Bang Chan was officially announced as Fendi's brand ambassador on 16 January 2025. Since the runway appearance, he's been spotted dressed in the brand's ready-to-wear pieces for multiple public appearances as well as while performing on the group's latest tour.
Brand: Bottega Veneta
Shortly after Bang Chan's appointment at Fendi, the youngest member of Stray Kids, I.N, was announced as Bottega Veneta's brand ambassador. I.N made his first appearance at a Bottega Veneta runway show during its Summer 2025 collection, rubbing shoulders with A$AP Rocky and Kendall Jenner. Of the appointment, I.N said: "I am honoured to join Bottega Veneta as brand ambassador. As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me."
Brand: Bvlgari
"Jewellery is a magnificent and genderless accessory that I have always loved to wear. The history of Bvlgari is a tale of beauty and Italian excellence, and like all the excellences of our country, it fills me with pride. It is an honour for me to join the Bvlgari family," said Damiano David. The multitalented frontman of Italian rock band Måneskin, equally known for his stage presence as well as his unapologetic sense of style, officially became Bvlgari's global pr ambassador on 4 February.
Brand: Versace
Representing the fragrance arm of Versace, Thai actor and model Pond Naravit has been appointed Versace Fragrances' ambassador for Southeast Asia. Having captivated audiences with his portrayal of dynamic characters, Naravit extends his charm and personality to a suite of Versace's male fragrances such as Versace Eros Energy, Versace Eros Flame, Versace Eros, and Versace Dylan Blue.
Brand: Porsche Design
Orlando Bloom's partnership with Porsche Design as its brand ambassador for both its timepieces and eyewear divisions seem like a match made in heaven. "It's a great honour to represent Porsche Design as brand ambassador," Bloom expressed. "From our first conversation, I was excited about the idea of a partnership. I immediately sensed that the Porsche Design team and I share a mutual passion for great design and a similar mindset. The brand has a unique way of translating the unmistakable design and timeless elegance of icons like the Porsche 911 into lifestyle products. This blend of sports car-inspired aesthetics, unique heritage, and exclusive lifestyle truly fascinates me. It’s exciting to now be part of this success story."
Brand: Longines
The former Witcher and Superman has another line to add to his impressive resumé: Longines brand ambassador. In true Cavill form (we're certain the man is a riot in real life), he took to Instagram to announce the partnership and how his more than 27 million-strong audience will be seeing more of him sporting a range of Longines timepieces, asking them to point out some of their favourites along the way.
Brand: Givenchy Beauty
The third member of Stray Kids on this list—the group is certainly having quite a year—Hyunjin has already amassed a pretty impressive roster of brand ambassadorships under his belt. The dancer and visual of the group is already a brand ambassador for Versace and Cartier (announced just last year) and as off 2025, adds Givenchy Beauty to the line-up. Impressive.
Brand: Lululemon
Lewis Hamilton is no stranger to brand ambassadorships, earning partnerships with multitude of brands ranging from luxury fashion to sportswear to lifestyle brands. As of 25 February, Hamilton is now the brand ambassador for Lululemon, promising a close working relationship with the brand's Research & Innovation, Design and Development teams "to collaborate on future products, providing insight and feedback on athletic and lifestyle collections".
Brand: Acne Studios
After attending Acne Studio's Spring/Summer 2025 runway show in Paris last year, NCT's Johnny has secured his position as the Swedish brand's global brand ambassador. The announcement came with an exclusive editorial spread in the March 2025 issue of Interview Magazine that featured Johnny in a number of Acne Studio's fashion pieces that both showcase the brand's breadth as well as Johnny's undeniable style.
Brand: Charlotte Tilbury
Chinese superstar Cai Xukun (or better known as KUN) is no stranger to brand ambassadorships. As one of China's most popular C-pop stars, KUN holds brand ambassadorships with a multitude of brands including Versace, Prada Beauty, and TAG Heuer. As the new global makeup brand ambassador of Charlotte Tilbury, he's featured in a campaign (of which, we're sure there'll be many more) focusing on the brand's Airbrush Flawless Finish powder.
Brand: Givenchy Beauty
Formula One driver and part of the Alpine F1 Team, Pierre Gasly, has been named as the new Givenchy Gentleman global ambassador by Givenchy Beauty. The announcement was timed with the release of a new fragrance: the Gentleman Society Eau de Parfum Ambrée. The fragrance is meant to capture the spirit and essence of a dazzling gentleman born to live in the spotlight and shine bright.
Brand: Berluti
Lee Junho's attendance at Berluti's presentation in January during Paris Fashion Week Men's turned out to not be just a one-off appearance. The South Korean actor and member of K-pop group 2PM has been officially named a global brand ambassador on 17 March 2025. The appointment is made even more special given the fact that this year marks Berluti's 130th anniversary, with special events in the works throughout the year.
Brand: Dolce&Gabbana
After being an official ambassador for Dior for more than a year (and having been linked to the House for years prior) South Korean actor Jung Haein has jumped to Italian fashion house Dolce&Gabbana. Jung's first brush with the House came earlier this year when he attended the Dolce&Gabbana Autumn/Winter 2025 menswear runway show in Milan. "I am very excited to become a part of the Dolce&Gabbana family. I look forward to the new journey and the synergy we can create together," he says in a statement released announcing his appointment.
Brand: Burberry
"It’s inspiring seeing Jack Draper represent Great Britain with such a level of commitment," says Burberry’s chief creative officer Daniel Lee. "He is already one of his generation’s most talented sportspeople." The British tennis player was announced as a Burberry brand ambassador shortly before appearing in the brand's High Summer campaign alongside Rosie Huntington-Whiteley.
Brand: BOSS
Leader of K-pop group SEVENTEEN, S.Coups (real name Choi Seungcheol) officially became BOSS' brand ambassador in April. As part of the title, S.Coups will be styled in BOSS for a number of public appearances, as well as starring in brand campaigns. The appointment is made even more significant given that this year also marks SEVENTEEN's 10th anniversary since debuting in 2015.
Brand: Versace
"It's so exciting to join the Versace family as a global brand ambassador. Its fearless energy is something I deeply connect with and try to bring to everything I do. I'm honoured to represent a house with such power and strength—one that celebrates and empowers people to express themselves," says Chinese actor Ding Yuxi. Known for his role in dramas such as Love Game in Eastern Fantasy, Melody of Golden Age, Moonlight, and The Romance of Tiger and Rose, the appointment reflects Versace's ethos of pursuing excellence and innovation.
Brand: Montblanc
While holding a preview of its 2025 novelties in Seoul, Montblanc took the opportunity to welcome South Korean actor Seo Kangjun as its new regional brand ambassador. Set to take part in a number of campaigns with the brand, Seo's appointment comes on the heels of his lead role in Undercover High School that sees him taking on the role of an NIS agent going undercover as a high school student.
Brand: Louis Vuitton
After attending this year's Met Gala dressed in Louis Vuitton, The Bear's Jeremy Allen White was named a house ambassador in June. Capturing the elegant and often expressive creative direction of the men's universe by Pharrell Williams, White's growing popularity has seen him appearing in a number of campaigns by other brands and scoring the titular role in the upcoming Bruce Springsteen biographical musical, Springsteen: Deliver Me from Nowhere.
Brand: Burberry
The next in line from Stray Kids to be appointed a brand ambassador of a fashion brand, Seungmin has officially been tapped by Burberry. The vocalist of the K-pop group first appeared in a Burberry Festival campaign, and has since been wearing pieces from the brand (including a custom look) while out and about as well as on tour. "It is an honour to join the Burberry family," says Seungmin. "It’s an iconic British brand with a rich heritage, and I love that connection—I’m excited to be part of its future."
Brand: Gucci
And Lee Know makes six. The multi-hyphenate of Stray Kids is the sixth out of the group's eight members to be associated with a fashion brand. Gucci announced Lee Know as its latest global brand ambassador after multiple public appearances as well as editorials where he's adopted the House's aesthetics as his own. He also attended Gucci's Cruise 2025 runway show in London in 2024, sporting a full GG Monogram suit.
Brand: Bottega Veneta
Italian tennis player Lorenzo Musetti has been named Bottega Veneta's brand ambassador following his participation in the House's Craft is our Language campaign. And to publicise the appointment, Musetti wore a white Intrecciato jacket to his first round match at Wimbledon, sticking closely to its all-white dress code and doing so stylishly.
Brand: Onitsuka Tiger
Popular Thai actor Gulf Kanawut has been named an official Onitsuka Tiger brand ambassador after several seasons of attending the brand's runway shows in Milan. Says Kanawut of the appointment: "I am incredibly excited and honoured to be appointed as the brand ambassador. I’ve witnessed firsthand the passion, innovation, and dedication that drive this brand forward. I look forward to continuing this partnership and contributing to the brand’s growth and success in the years to come!"
Brand: Burberry
It's a busy year for Burberry as its adds another name to its growing roster of brand ambassadors. Seasoned Chinese actor Wu Lei has joined the fold, adding on to his impressive list of professional accolades. Before this, Wu was already linked to brands such as Loewe and Zegna.
Brand: TUMI
TUMI's latest Asia-Pacific brand ambassador is Wei Daxun, a revered Chinese actor who started acting in 2008. The announcement also sees the debut of the third and final iteration of the brand's Uncompromisingly Light campaign directed by David Pun and captured by photographer GK. In it, Wei is seen with TUMI's ultra-lightweight 19 Degree Lite and Alpha Bravo collections as he navigates life in constant motion.
Brand: Pomellato
Singer, actor and philanthropist Roy Wang has been named as Pomellato's global brand ambassador. “I’m honoured to join the Pomellato family. Growing up, I’ve always been drawn to the intersection of tradition and innovation—something Pomellato captures brilliantly. Their jewellery speaks to my generation’s desire for authenticity and freedom. Each piece tells a story of Italian artistry reimagined for today, allowing us to express who we truly are. This partnership feels natural because we share the same vision: empowering people to embrace their unique path while respecting the beauty of timeless design," says Wang.
