Given how TUMI is internationally known for creating travel and lifestyle accessories that not only function as intended, but also look good, it's rather surprising to know that the brand has only been around for 50 years. Sure, it may seem like quite a long time, but compared to other brands in the same space, it's still considered a young, growing brand. Yet, TUMI has managed to find its niche and developed a strong identity.
You would be able to immediately tell a TUMI bag or luggage apart. The 19 Degree series with its distinct sinewy contours decorating every facet, and the Alpha collection crafted from tough FXT Ballistic Nylon, are just some of the designs that have made significant impact in the luxury travel and lifestyle space. Together with the more female-driven Voyageur series, they're TUMI icons that are synonymous with the brand and are marks of its ingenuity to suit the needs of its ever-growing clientele.
It's no surprise then that to celebrate 50 years, TUMI has decided to highlight its icons in its latest "Made for You Since 1975" campaign.
"For our golden anniversary, we wanted to honour the core collections that have been the cornerstone of the TUMI brand—crafted with the intent of perfecting our customers’ journey,” says creative director Victor Sanz. “This milestone celebrates the future while embracing what our customers have loved most about the brand for over 50 years: longevity, effortlessness, functionality and timeless beauty. Throughout the year, we will continue to evolve and innovate, shaping the future of travel and lifestyle design.”
And we're already seeing what the next step is shaping out to be.
The brand has already released an expansion of its beloved 19 Degree line with the 19 Degree Lite. Like its name suggests, the 19 Degree Lite is the lightest version of the series, making use of the lightweight and hardy quality of Tegris—a material that TUMI is already familiar—as well as functional elements with a considerably lighter make. At its biggest, the 19 Degree Lite Extending Trip Packing Case, weighs 4.87kg as compared to the 19 Degree Extended Trip Expandable 4 Wheeled Packing Case in recycled polycarbonate that comes in at 5.56kg.
While we wait for more innovative launches to come from the brand, swipe for a look at some of the existing icons that serve as teasers to what you can expect from TUMI.
