The New CELINE Space at ION Orchard is More Than Just A Boutique

Step into a luxuriously curated space furnished with exquisite pieces

BY

Published: 24 December 2024

One of the artistic works peppered throughout the new CELINE boutique.
*(CELINE)*

CELINE has finally made its presence at ION Orchard, one of Orchard Road's unmissable landmarks. Building on the House's architectural design concept that had been put in place since 2019, the latest CELINE boutique greets eyes with a curved glass façade and Calacatta oyster marble that stretches from floor to ceiling. The interior is a constant juxtaposition between the natural and the industrial as metallic elements and furnishings (together with a lot of mirrored surfaces) are positioned with natural stones such as Basaltina and marble as well as warmer, wooden accents.

Like other CELINE boutiques the world over, the furniture (some commissioned) were curated specifically for the boutique. They're especially opulent in the boutique's private salon that can be easily closed off for added privacy with movable mirrors. It is also here that a CELINE Art Project piece is on full display, among a selection of other art pieces. Created by Royal Academy of Art alum Machteld Rullens, "Dolphin Creme" is a wall object reflective of her usual practice where used cardboard boxes are reshaped and then covered in epoxy resin—turning something that was once fragile into a sturdy piece. The artwork hangs to the right of the salon, a stark contrast from the glossy black wall that it's positioned against.

"Dolphin Creme" by Machteld Rullens.
*(CELINE)*

The ION Orchard boutique is dedicated to both the men's and women's universe of the House, including ready-to-wear, accessories, leathergoods, and the beloved Haute Parfumerie collection. It also marks the first time in Singapore that a CELINE boutique has a dedicated counter for the new CELINE Beauté line premiered a few months ago. While only one lip colour has been launched thus far, more are on the way.

There's no doubt that this new CELINE boutique is striking from the outside, but its interior offers a more playful and luxurious feel that needs to be experienced in person. Sure, online shopping is convenient but luxury shopping is all about the experience and living the brand, even if it's just for a moment.