That's right. We got a Tesla-looking Jaguar before GTA 6. Recently unveiling at Miami Art Week, the concept car looks ...nothing like a Jaguar. And that's supposedly the point. Type 00 (pronounced "Type Zero Zero", should you be creative enough to pronounce otherwise) signals a shift in the most dramatic way possible.
Set to be an electric-only brand in 2026, Jaguar kicks off the audacious new direction with a long bonnet, sweeping roofline, and fastback profile in two distinct colours. Miami Pink nods to the city the cars debut in, while London Blue pays tribute to the brand's British heritage.
Of course, Type 00 isn’t just about being a head-turner. It's built on the Jaguar Electrical Architecture (JEA), a platform developed from scratch just to create a driving experience that matches the radical exterior. The performance range promises topping 478 miles on a single charge, and the ability to recharge 200 miles in just 15 minutes.
We get it. This is the next step of a major transformation, so the difference has to be unapologetically blatant. Yet looking at a flagship Jaguar devoid of any reference to an illustrious automotive legacy seems a bit of a pity.
Sure, the once-conspicuous hood ornament has been phased out decades ago. Here, the iconic emblem flattens into a 2D monogram. The laser-etched hand-finished brass ingots hide rear-facing cameras, charging ports and front air intakes. They harmonise nicely with the rest of the flushed surfaces. Like the panoramic roof and glassless rear tailgate to further the seamless agenda.
Inside isn't any less unusual. Amongst other interior features, the cabin spans a central 3.2m brass spine across its length and divides parallel dashboards ...that slide? We've yet to see how this all works out.
Perhaps that's the rub. It's not that the design is terrible; far from it. Only, we've seen this happen to countless brands across various industries trying to keep up with the immense pressure to innovate and stay relevant. Apparently all consumers want is minimalistic homogeneity, according to the pattern we're seeing.
Jaguar claims to base its new visual identity on the “Copy Nothing” ethos of founder Sir William Lyons, but it's hard to pinpoint how the silhouette deviates from what currently exists in the market.
Nonetheless, it appears that the polarising aesthetic is achieving what it set out to do: Get people talking about it, like we are now. The brand's first reimagined production car will be an electric four-door GT that will be made in the UK and revealed late next year. Until then, we'll be reflecting on the choices we made that led us here.
