NIGO Redesigns Penfolds' 2024 Holiday Line

This Christmas season, Penfolds deliver a Holiday Collection with exteriors imagined by the brand's creative partner, NIGO
Published: 8 December 2024

Penfolds uncorked its 2024 Holiday Collection for the season with bottles that are dressed to impress. The Australian winemaker's own creative partner and brains behind A Bathing Ape, Human Made and current artistic director of Kenzo, NIGO, redesigned a series of limited-edition gift boxes to catch the eye.

Drawing inspiration from traditional Asian checkered textiles—a symbol of prosperity and eternity—NIGO created four bold designs in vibrant red, green, blue, and black, all matched to a different wine. We begin with the collection's standout star, the Bin 389 Cabernet Shiraz aka "Baby Grange"—that's wrapped in an iconic "Penfolds Red" box with a playful pillow-like texture.

The Bin 311 Chardonnay follows and is encased in a green cylindrical box that strikes a balance between festive charm and premium quality. Meanwhile, the Bin 28 Shiraz boasts a blue cylinder design with shimmering gold accents, a standout addition to any holiday table. Rounding up the lineup, the Penfolds Max's, a range of Shiraz, Cabernet Sauvignon, and Shiraz Cabernet wines sports a dramatic black checkered design that's sophisticated and chic.

In a nod to his cultural roots, NIGO has also designed complementary furoshiki of wrapping clothes. These cloths not only enhance the gifting experience but they also embrace a more sustainable approach to packaging.

Available now, Penfolds 2024 Holiday Collection is destined to be the toast of the season. Whether you're drinking on your own or impressing guests, this season deserves that great Penfolds taste wrapped in a renewed design.

For more information about Penfolds' 2024 Holiday Collection, click here

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