We all know about bees, and how they're a keystone species because of the vital role they play in pollination. We also know about the disastrous consequences if they were to stop pollinating plants (shoutout Barry, I loved Bee Movie).

But let's talk about rhinos for a moment because they just don't get the attention they deserve. As a fellow keystone species, they play a crucial role in the structure and foundation of our ecosystem. Their presence alone supports biodiversity, promotes ecosystem health, and maintains balance. For example, every time a rhino rolls around in mud, it creates a natural waterhole that other animals rely on for drinking. Every time they feed on large amounts of grass, it helps prevent overgrowth, allowing smaller animals to feed. It also simultaneously reduces the risk of wildfires as dry grass can become fuel if left unchecked. You see the point—letting this species go extinct would be catastrophic.

This is where SORAI steps in. Otherwise known as Save Our Rhinos Africa and India, SORAI is a rhino conservation organisation founded by former international cricketer and Hublot ambassador Kevin Pietersen. As a "socially conscious enterprise", their aim is to bring people and businesses together to build a more sustainable approach to conservation. Since 2018, they've supported grassroots organisations that rescue abandoned, injured, and orphaned endangered species and rehabilitate them where possible.

Hublot recognises the importance of rhino conservation, so they're getting in on the action. They're partnering with SORAI once again to release the Spirit of Big Bang SORAI, a 30-piece limited-edition of the iconic tonneau-shaped hand-wound tourbillon. As the fourth collaborative watch between both entities, part of the proceeds from the watch's sales will be donated to the organisation as it continues fighting to protect the rhinos.

We catch up with Pietersen to learn more about SORAI's efforts, the story behind the new watch, and how the rest of us can pitch in to help these mystical beasts stick around for a few more millennia.

ESQUIRE SINGAPORE: SORAI has been making strides in rhino conservation since its inception, can you share a significant moment that ignited your commitment to found this organisation?

KEVIN PIETERSEN: There wasn’t a singular moment but it was just a generic continuation of all the conservation and awareness that I have been doing since 2013, because it was 2018 when SORAI started and when I launched the brand and thought of the brand, so it was just a stepping stone in a direction where we thought that we need to up our game in making sure that we continue to raise awareness and significant sums of money and get more people involved.

ESQ: Can you tell us about the most significant achievements of SORAI since its inception?

KP: Significant achievements so far, I don’t want to talk about SORAI, I don’t want to talk about Hublot. What I want to talk about is the fact that rhino poaching seems to be on the decline at the moment which is exactly why we started doing what we are doing and exactly why we are sitting here now, because of the incredible sums of money that has been raised, because of the targeted direction of where those funds go.

We’ve been very specific on what we spend our money on because we know that if you are specific and you work with trusted organisations and you funnel all the money in the right way, you will make a difference. If you just shoot a lot of money into the air and think, “Hey guys, go and enjoy yourselves” then that’s where you become stuck, especially in a country like South Africa. We have been very targeted on technology, on running the sanctuary, on education and kids. We’ve seen lots of success and when you talk about the rhino numbers coming down it makes you smile.

ESQ: What do you want the buyers of this watch to feel or understand about their purchase?

KP: The togetherness, the unity and the people. This is about the people, this is really about the men and women, the boys and girls that live in the area and are part of a huge responsibility in looking after a keystone species.

ESQ: How the proceeds of this watch allocated within SORAI’s initiatives?

KP: It’s for the people, education and technology. The first edition was for “Care for Wild”, that’s why this is so important because of the ability it gives us with the US dollar to convert it into Rands and US dollars goes a long way when it comes to Rands.

ESQ: How can everyday people contribute to the rhino conservation?

KP: We recently set up a SORAI Rangers Program which comes from the need to build a human fence. Everybody around the world can in some way shape a form and feel they can make a difference. So we set up a subscription program where people can subscribe for as little as one pound a month and they can feel like they are a part of the human fence no matter where they live and that goes at an incredibly long way in helping us protect these keystone species.