The luxury fashion House is breaking new grounds by venturing into the gaming and virtual world—Fortnite. How? By letting players to experience the Versace Mercury sneaker in-game for a limited time.

The collaboration adds a fun twist by inviting players to Murder Mystery (Fortnite Creative map) and explore an archaeological dig site. The first to discover the Versace Mercury sneaker wins and discovering the digital treasure comes with a special in-game perk and puts that player in the spotlight for that round. To promote the sneaker, Twitch streamer Agent 00 offers his viewers a chance to win a real pair of said sneakers during his stream.

That's not all. The collection also collaborates with Snapchat, offering a Snap AR experience and a Bitmoji digital collection. Platforms like Fortnite offer a new medium for brands to convey their story and visual identity in gamified and social ways. This approach gives players relevant rewards that enhance their experience, whether through gameplay or cosmetic items for self-expression. With this collab, Versace can continue its commitment to virtual worlds and the value of digital fashion items.

In the real world, the Versace Mercury collection is made from high-quality calf leather and features a single sole, embodying both futuristic design and versatility. Sci-fi inspired, these sneakers have a complex structure of 86 precisely crafted components. The upper and lining of each pair alone consist of 30 pieces, all seamlessly cut and stitched together.

Fortnite is free-to-play and is available on most platforms including PlayStation 4; PlayStation 5; Nintendo Switch and Xbox Series X/S.