"I think I'm pretty good at this," Cha Eun-woo nonchalantly said while playing a game with Dior where he masterfully guessed the Dior Men collection by artistic director Kim Jones based on a number of corresponding objects.
He should be a pro at it; Cha has been to a number of runway shows for both Dior and Dior Men since 2022. In fact, he was the only Korean idol to have ever attended a fashion show in Egypt, the site of Dior Men's first show in the country for its Fall 2023 show in Cairo.
Cha's connection with Dior began in 2022, first as a Dior Beauty ambassador. Sure, there's no doubt that the multi-talented actor and singer is as good-looking as they come—there's that impossibly perfect, poreless, porcelain skin and facial proportions that can only be described as stripped from a fantasy novel—but Cha's proven to be more than just a beautiful face. The man has serious style chops.
At the 2022 exhibition Treasure Gardens in Seoul by French artist Jean-Michel Othoniel (sponsored by Dior Beauty), Cha wore a Dior Men double-breasted suit with classic accoutrements. It was his first official appearance for the House and it felt fitting as a nod to Dior's haute couture beginnings. But just as Dior Men is more than mere tailoring, Cha has proven that he's quite a fashion chameleon with a range that's as wide as the roles he's taken on as an actor.
Cha continuously exemplifies style deftness on the front row. His first Dior show, the Dior Spring/Summer 2023 collection, saw him opting for a full-black ensemble with a Dior Cannage coat that added much needed textural contrast. In Cairo, he switched it up with an outfit from the Dior Men Spring 2023 collection—a collaboration with Los Angeles-based ERL—that stood out in a different way. "There were several outfits I tried during fitting and chose this in the end," he said, referring to the tinsel sweater in a gradation of blues from look 15 of the collection. And if that wasn't enough tinsel, he had on a Dior Saddle bag in the same treatment and affixed with an oversized gold chain. But before you cry foul that Cha essentially wears Dior Men like how it's styled on the runway, he substituted the jorts and sneakers in the original look for denim jeans and sneakers that complemented his frame and gave more attention to the top half of his outfit.
It's this duality (a term that's been gaining popularity of late in reference to celebrities being adaptable and having multiple personas) that makes Cha quite the perfect Dior man. You'd see him in a monochromatic, elegant ensemble one day, and the next, he'd be in the House's more streetwear-inspired leanings.
The Dior Men Fall 2024 collection speaks to this duality—a convergence of past, present and future. Jones continued exploration of the house codes led him to the visual narratives by Monsieur Dior and Yves Saint Laurent. The collection might be a tailoring-focused one, but peppered with elements of the outdoors as well as military-inspired pieces. Subverted tailoring include front-tie blazers and striped shirts paired with shorts as well as bermudas lined with a peeking layers of silk. There's an Art Deco feel in the patterns used on sweaters with zipped details providing that extra element of functionality.
Dior Gravity Leather reinforces the Dior Oblique motif's timeless relevance. The latest interpretation of the icon sees an entirely unique embossing technique that marks leather with the aid of gravity, hence the name. The result is a grained leather series of bags, shoes and accessories that are branded ever so lightly with the motif.
One could say that Cha's ascension into the stratosphere of fame is akin to defying gravity. Even before debuting as a member of then-sextet Astro, he was already dabbling in acting. To date, he's appeared in a couple of films and a string of series, of which the latest, Wonderful World, explored a darker side with themes of grief and revenge. Cha released his first solo EP ENTITY in February but even before that, he's lent his voice as a solo artist in a number of soundtracks.
What's next for Cha? No one really knows except the man himself. But what's for certain is that he'll be taking anything on with the spirit of a Dior man—with grace, elegance, and style.
Photography: Park Jongha
Editor: Im Geon
Styling: Lim Keon
Art Designer: Ju Jeong-hwa
Hair: Lee Il-jung
Make-up: Ahn Sung-hee
Nails: Kim Su-ji
Assistant: Kim Jung-ho
Animation: Joan Tai