George Russell.
(TOMMY HILFIGER)

As F1 approaches, excitement is building, and with a surge of F1-themed parties, celebrations and pop-ups on the horizon, what sets one apart from the rest? After all, no one wants to settle for the ordinary. Well here's one pop-up guaranteed to stand out, showcasing a curated fashion-meets-sports collection and where the two-time Grand Prix champion and Tommy Hilfiger global brand ambassador, George Russell, is set to make an appearance on 19 September 2024 at 2pm.

Continuing Tommy Hilfiger's legacy of pushing boundaries in the F1 world with iconic partnerships, the brand has once again collaborated with Mercedes-AMG F1 and this time with creative inputs by New York City-based artist, author, designer Clarence Ruth. The launch of this new collection is captured in a pop-up that invites guests to step into the driver's seat and feel the thrill of F1 through a reaction game that tests speed and reflexes.

At the heart of the event is Ruth's motorsport-inspired lifestyle collection, a 10-piece line that fuses Tommy Hilfiger's signature aesthetic with the world of Mercedes-AMG F1. The collection bridges fashion and motorsports, offering a bold, dynamic take on urban style. Key pieces include a striking colour-blocked varsity jacket featuring bold shades that mirror the electric atmosphere of the racetrack, and embroidered chino trousers that bring a refined, yet sporty edge to casual wear. Soccer jerseys featuring the drivers' racing numbers add a playful yet competitive spirit to the collection.

One of the standout designs is a T-shirt adorned with a care label-inspired print that mimics the intricate dashboard of a F1 car, while an all-new ice-hockey jersey joins the collection. Each piece captures the fast-paced essence of F1 and maintains a sense of effortless cool, offering fashion enthusiasts and racing fans alike a chance to wear the adrenaline of the track.

The Tommy x Mercedes-AMG F1 x Clarence Ruth Pop-up will run until 22 September 2024 at Raffles City. The collection is now available in select Tommy Hilfiger stores as well as online.

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