There’s clearly a pattern here: old is new again. Fashion is currently quite fascinated with bringing back popular styles and tweaking them. And in what seems like a rebellious slap in the face of the tiny-sunglasses-that-hardly-protect-your-irises trend, everyone’s go-to sunglasses brand Ray-Ban is bringing back its single-lens Wings design. But in gold.
Because a pair of sunglasses fully crafted in gold would be impractically heavy, the limited edition Ray-Ban Golden Wings is entirely plated in 24-carat gold. Yes, save for the nose pad and temple tips, the entire piece down to the lens is gold plated. This means that every which way you turn, you’ll be serving some luxe gold reflections.
But more importantly, how much does a pair of gold plated sunglasses cost? After all, Ray-Ban is favoured for its stylish and affordable range. The Ray-Ban Golden Wings will set you back SGD815; a hefty price for a pair of Ray-Ban but hits the maximum average retail price that of mainstream luxury brands. Add that to the fact that scoring a pair, would mean that you’ll be one out of only 500 people in the world to own one, it doesn’t exactly seem like too bad of a price to pay.
The Ray-Ban Golden Wings were launched in the US in the middle of June this year, and according to its official website, are completely sold out in the market. Singapore’s launch is targeted to be sometime in August and we have it on good authority that only five pieces in total are expected to be made available at Spectacle Hut (The Shoppes at Marina Bay Sands) and W Optics (Suntec City). Run for gold, before they all disappear.