For the next instalment of Montblanc’s Legend Night campaign is a photo series that examines our city. By itself, it is an amalgamation of buildings, public utilities and the people who roam the vein-like streets. It changes when seen in a certain light as well as in the absence of one.
Anton Lim aka Mellowedhigh, whose portfolio includes works with Adidas, Audi and the singer, Masego, Lim’s latest collaboration with Montblanc Parfums has him taking the Legend Night fragrance for a night through Singapore’s cityscape. Lim shares a little about his project.
The inspiration
“I’m inspired by the city’s vibe and energy changes between day and night. While it is usually hectic and chaotic in the [day], the pace slows down at night with the weather cooling off, which brings a certain level of tranquillity.
“At night, the contrast between lights, shadows, and colours really pop and stand out to me. Together with Singapore’s unique design and lively energy, it is what I wanted to capture in my photo series for the Montblanc Legend Night campaign.
“In the midst of our bright city lights, bustling roads and lively crowds, the night gives off some of the best energy and inspiration for my photography.”
Challenges
“The main challenge was to make the product look good while keeping the fragrance well-composed in the pictures against Singapore's cityscape. I also needed to minimise the amount of post-processing to avoid making the photo look too polished or seem too much like an advert. I had to find locations I could place the fragance bottle against Singapore's night lights and cityscape, despite the major size contrast between the product and its
The narrative
"I like exploring the city at night most. It is when the vibrancy of our city really gets to shine. The Marina Bay area impresses me most with its views. A great location to check out some of the city's most interesting architecture, and in the earlier part of the night, has some of the most captivating lights all around, including the surrounding commercial buildings, and most definitely during the new light show, which I captured as the background for one of my photos in this editorial.”
Montblanc Legend Night retails from SGD68 and is available at leading department stores, Sephora, Sasa and online at Zalora and Lazada.
