Personalisation is not a new bandwagon that Louis Vuitton has suddenly jumped onto. The French maison’s core business was in trunk-making, and with that, came a slew of made-to-order requests, with each one personalised to suit the needs and wants of the Louis Vuitton client. Its hand-painted ‘Mon Monogram’ service was extended to its range of leather goods in 2008, while the ‘World Tour’ series was introduced in 2017, focusing on travel-inspired patches.
Louis Vuitton is taking that a step further by expanding the limits of its personalisation service. With ‘Now Yours’, you can now have a go at creating your own unique Run Away sneakers or a selection of ready-to-wear pieces; not just bags and accessories.
Design your own Run Away sneakers
There are 13 parts of the Run Away sneakers that can be customised, with a selection of nine colours, three different types of materials, and two metallic finishes to choose from. In addition to those custom options, personal initials can also be added. Once the design has been finalised, it will then be sent to Louis Vuitton’s shoe atelier in Italy’s Fiesso d’Artico.
Decorate your Louis Vuitton clothes
For ready-to-wear, Louis Vuitton’s ‘Now Yours’ service offer two different options—’LV Heritage’ and ‘My LV World Tour’. The former is aesthetically similar to the familiar stripes and initials that were previously only available for leather goods. Now, you can have them on a selection of Louis Vuitton classics such as a full-leather blouson, a Harrington jacket, a classic crewneck knit, and denim jeans. Each piece can be customised with dual-toned initials (of up to three characters) and vertical stripes from a range of 10 colours. Depending on the material and the piece chosen, the personalised designs will then be printed or embroidered.
Similarly, the ‘My LV World Tour’ option is an extension of the leather goods’ ‘World Tour’ personalisation service. The travel-inspired patches can now be fixed onto a selection of varsity-centric capsule collection. Think leather blousons, bomber jackets and denim jackets, decorated with a patch (or up to six) of your choice on pre-defined areas on the clothes. The patches on offer encompass four different key categories: ‘Cities’ features iconic world landmarks, ‘LV Heritage’ consists of designs that are linked to Louis Vuitton’s history, ‘Pop’ is inspired by music and space, and ‘Make It Your Own’ allows customers to stamp their own initials using varsity-inspired alphabets and numbers.
Every ‘Now Yours’ personalised piece will be ready for collection in eight weeks, once the designs and orders are finalised. Not that long of a wait really, especially for something that you had a hand in designing.
The ‘Now Yours’ personalisation service is exclusively available at the Louis Vuitton Marina Bay Sands Island Maison.