You may recognise Jamie Dornan for his role as Christian Grey from the Fifty Shades of Grey movie franchise. Besides appearing in both big and small screens, the Northern Irish actor also had a modelling stint and was in a folk band, Sons of Jim.
Sophisticated, self-assured and confident—those were the qualities that German luxury fashion house Hugo Boss saw in Dornan, making him a perfect fit for BOSS THE SCENT. Along with Dutch model Birgit Kos, the duo is set to be the new faces of the ginger-tinged fragrance.
“For me, BOSS represents sophistication, masculinity and elegance. That‘s why I’m thrilled to be joining the BOSS family as the new fragrance ambassador,” Dornan said in a press statement.
What’s next for Dornan in the cinematic sphere? The actor will star in several high-profile projects this fall, including Otto Bathurst’s Robin Hood: Origins, Sacha Gervasi’s HBO movie My Dinner with Herve and Matthew Heineman’s film A Private War.
BOSS THE SCENT is now available at all leading departmental stores, including Tangs, Robinsons and Takashimaya. HUGO BOSS fragrances are manufactured and distributed by Coty.