You must already be familiar with Dior Men’s spring/summer 2019 fashion campaign under the creative direction of Kim Jones. That now-iconic KAWS BFF sculpture—created with a variety of flowers—is definitely hard to ignore. Then there’s Kris Van Assche new look for Berluti. The pared-back black-and-white series lensed by Jamie Hawksworth, focused more on product as compared to former artistic director Haider Ackermann’s storytelling direction. One thing’s for sure: both campaigns signalled a new visual era for both fashion houses.
With spring/summer 2019 being a season of debuts of sorts, we are finally able to witness the new codes that Louis Vuitton, Burberry and Bottega Veneta—three undoubtedly big luxury fashion houses—are adopting under new creative leadership. Virgil Abloh and Riccardo Tisci have presented their debut runway collections for Louis Vuitton and Burberry respectively, yet a fashion campaign presents a better representation of how each moves to propel their vision forward.
Bottega Veneta’s Daniel Lee on the other hand, has yet to present a runway collection (his runway debut will be during the autumn/winter 2019 women’s fashion week in Milan) and is a relatively unknown fashion designer. His campaign for spring/summer 2019 strips Bottega Veneta back to its purest essentials such as quality materials and the house’s signature Intrecciato technique. And after a preview of his pre-fall collection, it’s hard to not compare the Celine-alum’s design aesthetic to that of Phoebe Philo’s Celine.
Scroll through the gallery above to see the different campaign shots for Louis Vuitton by Virgil Abloh, Burberry by Riccardo Tisci, and Bottega Veneta by Daniel Lee.